Chapter 7 Vocab

Question 1

Consumerism

Answer 1

an economic theory that links prosperity to consumer demand for goods and services and that makes consumer behavior central to economic decision making

Question 2

Bandwagon Effect

Answer 2

• Encourages you to buy a product or service because everyone else is.

Question 3

Emotional appeal

Answer 3

• Uses strong emotional language that connects with your fears and desires.

Question 4

Glittering generalities

Answer 4

• Relates the product or service to words or images that promise everything, but deliver little or nothing.

Question 5

Plain folks appeal

Answer 5

• Relates a product or service to the experience of ordinary folks.

Question 6

Testimonials

Answer 6

• Uses celebrities or experts to speak for a product.

Question 7

Scientific appeal

Answer 7

• Uses statistics or scientific data to persuade consumers to buy a product or service.

Question 8

Boycott

Answer 8

A decision by consumers to stop buying a product or service as a way to bring about change

Question 9

Gross Domestic Product

Answer 9

The amount of wealth a country’s economy generates