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mktg finals 50 > chapter 7 week 12-13 > Flashcards

chapter 7 week 12-13 Flashcards

attitude adaptation (55 cards)

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1
Q

_____________________is a settled way of thinking or feeling about someone or something.’

A

attitude

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2
Q

A state of mind or feeling with regard to some matter

A

attitude

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3
Q

give the 3 Give Components of attitude

A

affect
behaviour
cognitive

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4
Q

feelings or emotions that something evokes.

A

affect

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5
Q

our thoughts, beliefs , and ideas about something

A

cognitive

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6
Q

the opinion/belief segment of an attitude is an evaluation of the entity that constitutes an individual’s opinion (belief/disbelief) about the object.

A

cognitive component

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7
Q

tendency or disposition to act in certain ways towards something.

A

behaviour

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8
Q

_____________________A feeling or emotion toward a fact or situation

A

attitude

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9
Q

The emotional or feeling segment of an attitude Emotional response (liking/disliking) towards an attitude object.

A

affective component

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10
Q

_____________________A mental position with regard to a fact or situation

A

attitude

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11
Q

attitude is the mirror of the ____________

A

mind

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12
Q

An intention to behave in a certain way toward someone or something. The behavioral component of attitudes refer to past experiences regarding an attitude object.

A

behavioural component

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13
Q

____________________ The way we react or respond to people, objects and institutions on issues, facts or state.

A

attitude

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14
Q

Give 3 Factors that determine our attitude.

A

experiences
environment
education

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15
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________; Parental/Siblings Influence

A

Home

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16
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________; Peer Pressure

A

School

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17
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

__________; Supportive or Critical Bosses/Colleagues

A

Work

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18
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________; Television, Newspapers, Magazine,
Movies

A

Media

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19
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________________________; Traditions beliefs

A

Cultural Background

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20
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

__________________________; Norms and Values

A

Social environment

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21
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

Religious ______________

A

Background

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22
Q

Our behavior changes.
according to our _________________ with various people

A

experiences

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22
Q

___________ broadens our horizon and influences our thinking, actions, behaviors and
attitude.

23
Q

Optimistic
Confident
Caring
Assertive
Patient
Humble

is example of what attitude??

Study These Flashcards
A

positive attitude

24
Unhappy Pessimistic Unpleasant Defensive Argumentative Confrontational Disruptive is example of what attitude??
negative attitude
25
Increases Confidence Reduce Stress Career success High Productivity Improves Interpersonal relations. Is energizing. is example of what?
benefits of positive attitude
26
self-doubt poor self esteem increases stress bitterness resentment poor health is example of what?
effect of negative attitude
27
what are the four possible reactions to attitude objects?
positive attitude dual attitudes (ambivalence) indifference negative attitude
28
___________________: “Mixed Beliefs” An example would be when a person believes that a certain individual is intelligent (positive belief) but also not very reliable (negative belief)
AMBIVALENCE
29
________________Four distinct way in which attitudes can form towards some issue, event, person or thing.
attitude formation
30
what are the 4 attitude formation?
mere exposure associative learning self-perception functional reasons
31
These four ways in which attitudes can be formed apply mostly when there is no prior or existing attitude or knowledge about the attitude object.
mere exposure associative learning self-perception functional reasons
32
“Attitude formation is a __________ process.”
passive
33
: ________________ effect is the tendency to develop more positive feelings toward objects and individuals, the more we are exposed to them.
mere exposure
34
The____________________ is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
mere-exposure effect
35
: The effect has been demonstrated with many kinds of things, paintings, pictures of faces, geometric figures, and sounds. : Begin to like just by being constantly exposed to something or someone.
mere exposure effect
36
Two ways in which we can learn by association.
implicit explicit
37
________: attitudes that are unconscious but still have an effect on our beliefs and behaviors.
IMPLICIT
38
_________: attitudes are those that we are consciously aware of and that clearly influence our behaviors and beliefs.
EXPLICIT
39
_________________theory: when people are unsure of their own attitudes, one way to infer them is by looking at their behaviors. : We form attitudes not due to exposure or associative learning, but from observation of our own behavior.
Self-perception
40
_____________________________: Attitudes that are sometimes formed based on the degree to which they satisfy different psychological needs, so this is an active rather than passive attitude theory.
FUNCTIONAL APPROACH
41
PYSCHOLOGICAL NEEDS FOR ATTITUDE FORMATION (Functions of Attitude) Four basic psychological needs that manipulate our attitude:
* Utilitarian (Adaptive/Instrumental) * Knowledge * Ego-defensive * Value-expression
42
___________________________________Attitudes exist because they serve some adaptive function.
FUNCTIONAL THEORY OF ATTITUDES
43
__________________________ Relates to rewards and punishment.
UTILITARIAN FUNCTION:
44
____________________ Need for order, structure, or meaning.
KNOWLEDGE FUNCTION:
45
________________________: Protect us from external threats or internal feelings.
EGO-DEFENSIVE FUNCTION
46
_________________________: Expresses consumer’s values or self-concept
VALUE-EXPRESSIVE FUNCTION
47
FACTORS WHICH INFLUENVE ATTITUDE (6)
psychological economic family society experience social factors
48
FACTORS WHICH INFLUENVE ATTITUDE ___________________: The attitude of a person is determined by psychological factors like ideas, values, beliefs, perception, etc. All these have a complex role in determining a person’s attitude
PYSCHOLOGICAL
49
FACTORS WHICH INFLUENVE ATTITUDE ___________: A Person’s attitude also depends on issues such as his salary, status, work, etc
ECONOMIC
50
FACTORS WHICH INFLUENVE ATTITUDE : ___________Initially, a person develops certain attitudes from his parents, brothers, sisters, and elders in the family
FAMILY
51
FACTORS WHICH INFLUENVE ATTITUDE __________: plays an important role in formatting the attitudes of an individual The culture, the tradition, the languages, etc., influence a person’s attitude. Society, tradition, and the culture teach individuals what is and what is not acceptable.
SOCIETY
52
FACTORS WHICH INFLUENVE ATTITUDE : _____________: Attitudes form directly as a result of experience. They may emerge due to direct personal experience, or they may result from observation.
EXPERIENCE
53
FACTORS WHICH INFLUENVE ATTITUDE __________________: Relate to people how are expected to behave in a particular role of context. Social norms involve society’s rule for what behaviors are considered appropriate
SOCIAL FACTORS
54

mktg finals 50 (7 decks)

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