chapter 8 attitude

Question 1

How do we develop attitudes?

Answer 1

they are learned through experience
- experiences as individuals
-socio cultural background
-being exposed to media
these attitudes are then displayed to by others and argued and agreed to.
their are some attitudes we are not aware of until we need to express them

Question 2

what is an attitude?

Answer 2

an evaluation a person makes about an object, person, group, event or issue.
we can have an attitude towards anything
evaluation means a judgement is being made; either positive, negative or neutral
attitudes involve a reaction

Question 3

what is the purpose of tri component model and list its components?

Answer 3

aim:explain /describe what attitudes are and how they are formed and circumstances which they may have changed.

Affective-feelings
Behavioural-actions
Cognitive-beliefs

Question 4

does a persons behaviour always reflect their attitude explain answer?

Answer 4

no a persons behaviour does not always reflect attitude because its often inconsistent with cognitive and affective components of attitude.
eg person dislikes soup but eats it at friends house to be polite.

Question 5

what are some limitations of the tri component model?

Answer 5

assumed- understanding a person’s
attitude enables us to predict their behaviour with accuracy.
urealistic-to expect attitudes to always
correspond perfectly because attitude is rarely a product of one single influence.
some psychologist don’t support it

Question 6

what conditions will make attitudes match with behaviour

Answer 6

-Strength of the Attitude
-well-informed about the topic
how information - obtained
surrounded by like-minded people

-accessibility of attitude
comes easily to mind eg slimy snake

-social context of the attitude
whether attitude leads to behaviour may be dependent on the social context or specific situation

-perceived control over the behaviour
behaviour more likely to match attitude if they believe they have control over it
free to perform or not perform the behaviour

Question 7

what are the 3 different types of learning which influence attitude formation?

Answer 7

Classical Conditioning
Operant Conditioning
Modeling

Question 8

explain Classical Conditioning, Operant Conditioning, Modeling?

Answer 8

classical condition
it occurs with common asociation with two different stimuli(events that trigger a response example of classical is a coke add with attractive young people having fun with the product = positive associations so consumers think it =good time and buy product

operant conditioning
learning based on assumptions that we tend to repeat behaviour with disirable consequences and dont repeat undersirable
reinforcment important for strengthening attitude and their behaviour rewards and positive consequences =occur againand reinforse attitude so they will express in future.influencing people = attitude. punishment=attitude weaken or suppress

modelling
observing people can modify attitudes-people we admire respect .It occurs when we observe actions and consequences to guide future thoughts, feelings or behaviour
example-if parents complimented on healthy eating by friends it increases likleyhood of you adopting simular attitude their can also be negative modeling eg fashion models that are skinny and can also form attitudes without being aware

Question 9

what is repeated exposure?

Answer 9

• being exposed to an object, person,group event or issue repeatedly
• involves learning process
• personal experience required (direct/indirect)
• able to develop positive/negative positive
• negative- negative experience can develop a negative attitude