Chapter 8: Thinking, Language and Intelligence Flashcards
(96 cards)
What is cognitive psychology?
The study of mental functions such as intelligence, thinking, language, memory, and decision making
What is cognition ?
The mental activity that includes thinking and the understandings that result from thinking
Cognitive psychology is based on two ideas. What are those ?
1) Knowledge : about the world is stored in the brain in representations
2) Thinking : is the mental manipulation of these representations
In thinking, we use two basic types of mental representations. What are they ?
1) Analogical and symbolic
What are analogical representations? Give an example.
Representation that have some characteristics of the objects they represent
Clock represent time, a map represents the geographical layout
What are symbolic representations? Give an example.
These representations are usually words, numbers, or ideas. They do not have relationships to physical qualities of objects in the world
The word violon, stands for a musical instrument. You cannot “see” any part of a violin in the shape of the word.
What is categorization? Why does this mental activity takes place?
Grouping things based on shared properties
This mental activity reduces the amount of knowledge we must hold in memory and is therefore an efficient way of thinking
What is a concept ?
It is a category, or class, of related items. enabling us to organize mental representations around a common theme
What is the prototype model of concepts?
When you think about a category, you tend to look for a best example, or prototype, for that category. Once you have the prototype, you categorize new objects based on how similar they are to the prototype
What is the exemplar model of concepts?
It proposes that any concept has no single best representation. All the examples, or exemplars, of category members that you have actually encountered form the concept
In cognition, we can use schemas for two reasons. What are those reasons ? Give an example.
1) Common situations have consistent rules
2) People have specific roles within situational contexts
1) If you go see theater, you have to stay quiet
2) Actors, staff and spectators don’t act the same
What is the unintended consequences of schemas or prototypes?
stereotypes
On a cognitive level, what are gender roles ?
A type of schema that operates at the unconscious level
What is a script? Give an example
A schema that directs behavior over time within a situation
Going to the restaurant. You know you’re gonna arrive, wait for a table, sit down, look at the menu, order food, eat and leave.
If schemas and scripts are potentially problematic, why do they persist?
Because they have an adaptative value. These shortcuts minimize the amounts of attention required to navigate familiar environments
What is happening during the process of decision making?
We select among alternatives. We identify important criteria and determine how well each alternative satisfies these criteria
What happens during the process of problem solving?
We overcome obstacles to move from a present state to a desired goal state
True or false. Decision makers are biased, use irrelevant criteria, and are unduly influenced by their emotions
True.
What are heuristics?
Shortcuts in thinking that are fast and efficient strategies that people typically use to make decisions
What is an hindsight bias?
An error in reasoning created by the after-the-fact explanations
What is anchoring ? Give an example.
It occurs when, in making judgments, people rely on the first piece of information they encounter or on information that comes most quickly to mind.
An anchor serves as a reference point in decision making.
For example, if I ask someone if cougars are dangerous vs if I ask them to describe cougars characterics, the answers would not be the same based on the question.
What is anchoring ? Give an example.
It occurs when, in making judgments, people rely on the first piece of information they encounter or on information that comes most quickly to mind.
An anchor serves as a reference point in decision making.
For example, if I ask someone if cougars are dangerous vs if I ask them to describe cougars characterics, the answers would not be the same based on the question.
What is framing ? Give an example.
It refers to the tendency to emphasize the potential losses or potential gains from at least one alternative in decision making
I wanna buy a computer. I could spend 3000$ on one that is very powerful or 800$ on a good one. I might choose the 800$, but it’s gonna have a shorter life span than the 3000$ one.
Within framing, what is the loss aversion effect?
People are generally much more concerned with costs than with benefits