Chapter 9 Flashcards
(6 cards)
1
Q
A question that the audience answers mentally rather than out loud.
A
Rhetorical question
2
Q
The audience’s perception of whether a speaker is qualified to speak on a given topic
A
Credibility
3
Q
The audience’s perception of whether the speaker has the best interests of the audience in mind.
A
Goodwill
4
Q
A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.
A
Preview statement
5
Q
A conclusion in which the speech builds to a zenith of power and intensity.
A
Crescendo ending
6
Q
A conclusion that generates emotional appeal by fading step-by-step to a dramatic final statement.
A
Dissolve ending
