A question that the audience answers mentally rather than out loud.
Rhetorical question
The audience’s perception of whether a speaker is qualified to speak on a given topic
Credibility
The audience’s perception of whether the speaker has the best interests of the audience in mind.
Goodwill
A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.
Preview statement
A conclusion in which the speech builds to a zenith of power and intensity.
Crescendo ending
A conclusion that generates emotional appeal by fading step-by-step to a dramatic final statement.
Dissolve ending