Chapter 9: Long-run Costs And Output Decisions Flashcards

1
Q

What is Normal Rate of Return?

A

It is a rate that is sufficient for current investors interested in the industry.

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2
Q

What is Above-Normal Rate of Return?

A

It has a positive profit level meaning the firm is making a profit.

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3
Q

What is Below-Normal Rate of Return?

A

It means that the firm is suffering a loss.

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4
Q

What is Exactly a Normal Rate of Return?

A

It means that the firm is making a profit that is just enough to cover all its costs, including the cost of capital or simply Breaking Even.

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