CHAPTER ONE

Question 1

events and trends that affects the global businesses?

Answer 1

1- rapid growth of world trade organization
2- acceptance in free market among devolping countries
3- growing impact of interent, social media and mobile phones on the dissolution of national borders

Question 2

internationalization of businesses?

Answer 2

1- increasing globalization of markets
2- increasing number of companies that are controlled by foregieners

Question 3

major decisions in in international marketing?

Answer 3

1- wether to go ro not
2- which markets to enter
3- how to enter selected markets
4- what marketing mix to be used

Question 4

major challenges in international marketing?

Answer 4

1- lack of knowledge about the culture
2- lack of understanding the foriegn culture needs
3- lack of understanding foriegn regulations

Question 5

reasons to go international?

Answer 5

1- gain more experience
2- increase sales and profits
3- less dependence on one market

Question 6

marketing?

Answer 6

set of activities, institutions and processes for creating communication, delivering offers that have vallues

Question 7

international marketing?

Answer 7

set of activities, institutions and processes for creating communications and offerings that have value in more than one nation

Question 8

foreign environment?

Answer 8

1- economic forces
2- competitive forces
3- level of technology
4- level of distribution
5- infrastructure
6- politics
7- cultural forces

Question 9

domestic environment includes?

Answer 9

1- competitive structure
2- economic climate
3- political forces

Question 10

internal environment?

Answer 10

4 P’s

Question 11

enviromental adapdation?

Answer 11

ability to effectivley enterpert the influence and impact of the culture

Question 12

the self refrence and ethocentrism?

Answer 12

the key to a successful international marketing is the adaptation of the envornmetal differeneces from one market to another

Question 13

primary obstacles to a successful IM?

Answer 13

1- SRC, unconscious refrence of the culture values
2- Ethnocenterism, notion that ones oqn culture knows the best

Question 14

frame wrok for cross cultural analysis?

Answer 14

1- define business goal and problem in the home country
2- define business goals and problems in the foreign country
3- isolate the SRC influence

Question 15

how to devolp global awareness?

Answer 15

1- understand the cultural differences and accepting working with different cultures
2- knowledge of cultural history, markets

Question 16

approaches to global awareness?

Answer 16

1- select individual managers
2- develop personal relation ships
3- have a cultural diverse senior excutive

Question 17

stages of international market involvement?

Answer 17

1- no direct foreign marketing, companies doesnt send its product directly
2- infrequet foreign marketing, surplus in inventory may cause companies to sell their products in other coutries
3- regular foreign marketing, commiting regular resources
4- international marketing, marketing to mny countries with specific target
5- global marketing, selling the products world wide