Chapter Two Flashcards
Difference in S & E Marketing (16 cards)
IBM makes the first personal computers available for consumers and Music Television (MTV) is launched?
True
An all-sports television network makes its debut on cable television as the world gets its first glimpse of ESPN.
true
Cincinnati Red Stockings become the first sports team in history to have each member of the team on salary.
true
First known individual player endorsement deal between golfer Gene Sarazen and Wilson Sporting Goods.
true
The Dallas Cowboys are valued at $4 billion by Forbes magazine, making it not only the richest franchise in the NFL, but also in the world.
true
The first major female endorsement deal takes place with Wilson Sporting Goods agreeing to sponsor the Ladies Professional Golf Association (LPGA).
true
Canada wins first-ever Olympic medal in ski jumping at Beijing Games.
true
Coke teams up with the Olympics as an “official sponsor” of an athletic event.
true
Eccentric owner of the Chicago White Sox, Bill Veeck, sends 3’7” Eddie Gaedel to the plate in an official game as a publicity ploy as one of the most outrageous promotions seen in professional sports.
true
3 types of Differences in S & E
Consumer Loyalty, Product, Revenue Stream
Consumer Loyalty (sports)
- Sports consumers motivated by brand or team loyalty
- Fans usually support one or two teams
Core group of fans to target
Consumer Loyalty (Entertainment)
- Entertainment consumers motivated by a desire for satisfying entertainment
- what’s hot
Product (sports)
its core product remains the same
ex; sports teams, events
Product (entertainment)
with an entertainment product, marketers must predict a trend or fad
ex; books, games, videos
Revenue Stream (sports)
- Ex; MLB games
- TICKET SALES is key but also media advertising, corporate sponsorship, video games, etc.
Revenue Stream (entertainment)
- Ex; film/ movie
- Includes sales (core product), but many ANCILLARY PRODUCTS, licensing and royalties
