Chapters 1-5 Flashcards
(79 cards)
Business
Individuals/Organizations seeking profit by providing products that satisfy the needs of others
Product
Good/Service with tangible/intangible benefits
What is the goal of a business
to make profit
Profit
The difference between the cost to make and sell a product compared to what consumers will pay for it
Stakeholders
Groups that have a stake in the success/outcome of a business (customers,employees,investors,community)
What is the main focus of all marketing activities
How to satisfy customers
Promotion
Advertising, Personal Selling, Publicity and Sale promotions (coupons/discounts)
What is finance
all activities concerned with obtaining money and using it efficiently
Economics
Studies how resources are distributed for the production of goods/services
What are the factors of production
natural resources, human resources (labor), financial resources (capital) and intangible resources
What does the federal trade commission do
enforce anti-trust laws and monitor businesses
Equilibrium Price
When supply and demand meet perfectly on the demand curve (ideal price)
4 types of competition
1) Pure Competition
2) Monopolistic Competition
3) Oligopoly
4) Monopoly
Pure Competition
Competition between businesses selling one common product
Monopolistic Competition
Competition between businesses with very small differences between their products
oligopoly
very few businesses selling one product
Monopoly
Only one business providing a certain product
Trade Balance
The difference between imports and exports
Consumer Price Index (CPI)
measures changes in prices of goods/services
Per Capita Income
The average Americans income (helps determine how much consumers are spending)
3 Parts of business
1) Management
2) Marketing
3) Finance
Business Ethics
Principles/standards that determine acceptable conduct in business
what is the glue that holds businesses together
Trust
Social Responsibility
A businesses obligation to maximize its positive impact on society