Chapters 1 through four

Question 1

Emphasize the existence of an independent reality that scholars can accurately observe

Answer 1

Cybernetic tradition

Question 2

How many theories did Craig originally identify?

Answer 2

 seven

Question 3

What tradition is most focused on addressing how communication creates social realities?

Answer 3

 Socio-cultural

Question 4

Which tradition built on the ideas of corral max in the Frankfurt school?

Answer 4

Critical tradition

Question 5

Craig added the pragmatist tradition. Which tradition did one of the students add?

Answer 5

Spiritual

Question 6

The tradition attempts to understand every day life from the standpoint of the person who is living it

Answer 6

phenomenological

Question 7

Which of the following concepts is most important to scholar in the cybernetic tradition?

Answer 7

Feedback

Question 8

The tradition that is a system of information processing

Answer 8

Cybernetic tradition

Question 9

This tradition is communication as interaction and influence. It’s a scientific perspective and has cause-and-effect relationships. It checks data in control and controlled experiments

Answer 9

Soci psych tradition

Question 10

This tradition is communication as public addresses. Speech human from other animals. Is the most ancient

Answer 10

Rhetorical tradition

Question 11

This tradition is communication as the process of sharing meaning through signs and symbols. The study of signs. An example: The word “freedom“ and symbols changing over time

Answer 11

Semiotic  tradition

Question 12

This tradition is communication as creation and accents of social reality. Culture shapes what people think and do

Answer 12

Socio-cultural

Question 13

This tradition is communication and reflective challenge. It’s a group that controls the language that is usually more dominant in society. It’s built on ideas of Max and school

Answer 13

Critical tradition

Question 14

True or false, Socio psychological scholarship is cheaply concerned with the way things out to be

Answer 14

 false 

Question 15

The ———- tradition of communication research epitomizes the objective perspective

Answer 15

Soico psych

Question 16

Which of the following traditions is the most interpretive?

Answer 16

Critical tradition

Question 17

These people added which of the following as an additional tradition?

Answer 17

Ethical tradition

Question 18

List the  six good objective theories

Answer 18

Future prediction
Explanation of data
simplicity
 Tested hypothesis
Practical utility
Quantitive research

Question 19

List the six good interpretive theory

Answer 19

Clarification of values
New understanding of people 
Aesthetic appeal
Community of agreement
Reform of society
Qualitative research

Question 20

Which of the following statements is not a standard for a good objective theory

Answer 20

“A good theory creates a community of agreement”

Question 21

Objective scholars believe a good theory should ———- regardless of what the community thinks about the theory

Answer 21

Match the data

Question 22

 The—— States that researchers should include themselves as a constituent of their own construction

Answer 22

Self- referential imperative

Question 23

The twin objectives of scientific research are: 

Answer 23

Predict some future outcome and explains the reason where the outcome

Question 24

True or false? Interpretive scholars believe they can discover the one reality that exists

Answer 24

False, objective scholars believe this

Question 25

True or false? Interpretation is the process of creating a message

Answer 25

False

Question 26

Using poppers metaphor the net, what does he mean when he talks about the making of the mesh of the net “finer and finer"?

Answer 26

The theorist continually tries to capture more and more of what humans think and say

Question 27

How are theories like lenses?

Answer 27

They shape our perception by focusing our attention on some details while ignoring others

Question 28

Which of the following would most likely be sad by a determinist?

Answer 28

She gave a good speech because she is genetically predisposed to be a good communicator

Question 29

Which of the following statements correctly identifies the relationship between the objective and interpretive approaches in the theories covered in the book?

Answer 29

Some areas of study and communication may have an objective or interpreted bias