Chapters 10 and 11 Flashcards

(32 cards)

1
Q

non-standard labor

A

unique for sport facilities and events, part-time, temp work which can help core areas with assists

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2
Q

event organizations

A

organizations that bring together the resources needed for planning and executing an event

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3
Q

pulsating event organization

A

the event expands at the planning stage, then modest work in the off-event phase

these occur either at the same venue or can change venues and occur again

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4
Q

one-off event characteristics

A

3 major phases (ex. Super Bowl)

planning, implementation, wrap up

4 yrs ahead in planning; host committee grows as the event draws closer; when over, people move on or unemployed

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5
Q

intrinsic rewards

A

internal drive to perform tasks within the organization

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6
Q

extrinsic rewards

A

external drive to perform tasks within the organization

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7
Q

managing staff

A

sources of labor: core staff, nonstandard labor

stress, burnout, retention: source of stress, job insecurity and retention

motivation and emotional connections

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8
Q

Volunteer Levels

A

Serious- a career volunteer; specialist volunteer who can do specific roles and shows up

Casual- episodic volunteer; short-term-low commitment
Project based- requires skill, knowledge, planning not usually repeated often

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9
Q

egoism

A

self driven needs

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10
Q

altruism

A

individual’s selfless desire to help improve others welfare (helping others to give back to society)

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11
Q

social motives

A

socializing with others

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12
Q

AES Motives Applied, 7 Factors (know 3)

A

Expression of values
Community involvement
Intrapersonal contacts
Career orientation
Personal growth
Extrinsic rewards
Love of sport

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13
Q

volunteer satisfaction

A

emotional reaction based on previous experiences, expectations, and viable alternatives

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14
Q

pulsating organization

A

an organization that creates a cycle where they radically expand their labor force and operations around the time of the event and hen contract to a more modest core staff

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15
Q

organizational culture

A

set of shared values, beliefs, and assumptions that guide behavior

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16
Q

outsourcing

A

using a third party organization to manage a component of the organization’s services

17
Q

role ambiguity

A

lack of clearly defined job duties

18
Q

burnout

A

result of physical or mental exhaustion from the workload

19
Q

specialist volunteer

A

volunteers who could fill technical roles or bring specific skill sets to the event or organization

20
Q

episodic volunteer

A

short term volunteers who require lower labels of commitment and are non-specialist in nature

21
Q

customer service

A

A series of activities designed to enhance the level of customer satisfaction

22
Q

Importance of Customer Service

A

Measure of management performance

Related to the positioning of the organization

Key determinant of ultimate consumer behaviors variables such as customer loyalty and re-patronage

23
Q

Relationship building content

A

Have effective feedback systems in place

Use a reliable customer relationship management strategy

Stay on the cutting edge of new technology

Strive for a high customer satisfaction rate

Conduct regular training sessions for all members of staff

24
Q

Stages of Loyalty

A

Cognitive stage

Affective stage

Conative loyalty

Action stage

25
SERVQUAL
measures the service quality of sport facilities and events
26
TEAMQUAL
measure the performance of ticket takers, ticket ushers, merchandisers, concessionaires, and customer representatives
27
core product
the main product that is made by the company for the customer (ie. the sport event or contest)
28
peripheral product
an element of the core product that complements its existence (ie. concessions, merchandise, dance teams)
29
Cognitive stage
initial awareness
30
Affective stage
comfort and familiarity
31
Conative loyalty
intent to move on it
32
Action stage
consumption; convert to loyal customer for discretionary income