Chapters 13, 14, and 15: CST 110 Flashcards
(84 cards)
Describe the power of public speaking and how preparation eases natural nervousness (p. 298).
Informative speeches aim to increase the audience’s understanding and knowledge of a topic (p. 299).
Persuasive speeches are intended to influence the beliefs, attitudes, and behaviors of an audience (pp. 300-301).
Special-occasion speeches are given at common events (like weddings and funerals), and many of us will deliver such a speech at some point in time (p. 303).
It is important to understand and appreciate your audience’s expectations for the speech as well as key situational factors (p. 305).
Knowing demographics, the quantifiable characteristics of your audience, and psychographics, psychological measures, will help you identify topics that the audience would be interested in learning about (pp. 305-306).
You will want to anticipate your audience’s response by considering their motivation, seeking common ground (homogeny), determining prior exposure, and considering disposition (p. 308).
You can learn about your audience by observing people, getting to know people, conducting interviews and using surveys, and using the internet (p. 308).
Speak about something that inspires you (p. 309).
Use brainstorming and clustering to amass information, think creatively, and consider problems and solutions related to your topic (pp. 309-310)
A specific purpose statement expresses the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve with your presentation (p. 312).
Narrow your topic and write a thesis statement, a summary of your central idea (p. 312).
Include expert testimony, the opinion of an authority, or lay testimony, opinion based on personal experience (p. 313).
Scientific research findings carry wright in topics on medicine, health, media, and the environment; statistics, information in numerical form, can clarify your presentation (pp. 313-314).
Anecdotes, relevant personal stories, bring the human experience to the speech (p. 315).
Surveys will add the point of view of a larger range of people (p. 316).
Use databases to find material, such as directory, library gateway, search engines, and research search engines (pp. 316-317).
Honor the basic rules for ethical speaking (p. 317).
Take time to evaluate the credibility- the quality, authority, and reliability, of each source you use (p. 318).
Up-to-date information convinces the audience of its timeliness (p. 318)
Citing accurate and exact sources gains audience respect (p. 319).
Compelling information is influential and interesting (p. 319).
Avoid plagiarism, presenting someone else’s intellectual property as your own (p. 320).
Keep accurate track of all your references to avoid unintentional errors (pp. 321-322)