Chapters 6-8 and 10-11 Flashcards

(37 cards)

1
Q

What is the purpose of Human Resources?

A
  • Coordinating all activities involving the company’s employees
  • Sets up training programs
  • Administers payroll
  • Creates programs that will help retain good employees
  • Handles work transition
  • Studies the local labour market
  • Conducts interviews
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2
Q

what is unskilled labour

A

Unskilled labour is jobs where little training is required, including jobs like dishwashers

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3
Q

what is semi-skilled labour

A

Semi-skilled labour is jobs where some instruction is required, such as a cashier

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4
Q

what is skilled labour

A

Skilled labour is jobs that require training from a professional institution or through previous employment, like a cake decorator

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5
Q

what is professional labour

A

Professional labour workers are highly trained people with specific occupations, such as accountants or electricians

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6
Q

What is a headhunter?

A

A headhunter is a role where someone identifies and approaches suitable candidates employed elsewhere to fill business positions at their own establishments.

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7
Q

What is employee turnover?

A

Employee turnover is when employees leave a business firm voluntarily either for another job or to retire

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8
Q

What are some interview tips you’d have for someone who’s looking for a job?

A
  • Dress appropriately for each interview, and try to look professional
  • Be self-confident
  • Be positive and be honest with every question you are asked
  • Avoid stuttering and filler words
  • Turn your cellphone off and do not chew gum
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9
Q

What are different forms of “Compensation” for an employee?

A

Compensation are different ways employees are paid for their work
• hourly wages
• salary
• salary plus commission
• straight commission
• performance based pay

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10
Q

what are hourly wages

A

Hourly wages: when a worker gets paid specifically for the amount of work hours they perform

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11
Q

what are salaries

A

Salary: a fixed amount that an employee will make on a regular schedule, such as weekly, biweekly, or monthly, and often expressed as a yearly amount

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12
Q

what is salary plus commission

A

Salary plus commission: a regular salary with an additional percentage of a worker’s sales being added to their pay

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13
Q

what is straight commission

A

Straight commission: employees only receive money from a percentage of their sales; they have to be a good sales person, because if they do not sell anything they will not make any money

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14
Q

what is performance based pay

A

Performance-based pay: a worker’s compensation is calculated on the amount of a particular product that an employee can make, so the more items a worker produces for their company, the more they get paid

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15
Q

What are some key employability skills?

A

1) Academic skills: good communication, ability to think, lifelong learning
2) Personal management skills: positive attitude and behavior and responsibility
3) Teamwork skills: working well with others, plans and makes decisions as a group while supporting the outcome, respecting other team members’ opinions, leadership skills

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16
Q

What are the functions of management?

A

• Managing employees by treating them ethically and with dignity, and providing fair pay, reasonable hours, and vacations
• Allocating the company’s resources
• Deciding what to make, who to hire, where to sell, etc.
• Responsible for distributing profits, such as dividing it, paying debt, investing, expanding, and/or providing additional employee benefits
• Planning and setting goals for the business
• Organizing and leading by arranging people and tasks to carry out the business’ plans

17
Q

Laissez-Faire Leadership

A

A laissez-faire leader is someone who leaves their employees alone to do their jobs and can lead to employees feeling lost without proper guidance

The laissez-faire leadership style is suitable when employees are comfortable with their jobs and have years of experience

18
Q

Democratic Leadership

A

A leader who provides opportunities for employees to contribute to the decision-making process is classified as a democratic leader, and this style of leadership produces employees who feel appreciated and uplifted

A democratic leadership style works in most situations

19
Q

Autocratic Leadership

A

An autocratic leader is someone who takes control of situations, does not allow employees to contribute to decision making, but sometimes leads to employees feeling unvalued

An autocratic leadership style is appropriate when decisions need to be made quickly, when additional input from others would not influence the decision, and when unpopular choices (such as laying off employees) need to be made

20
Q

What is the Marketing Mix

A

The 4 P’s of marketing:
1) Product: includes quality, design, features, benefits, and service/support
2) Price: how does the price compare to competitors, how do customers perceive the price/product’s value, how does it impact the sales and profit, and knowing the market
3) Place: how does the product get to consumers (channels of distribution)
4) Promotion: how does a company encourage consumers to buy a product (coupons, contests, premiums, samples, special events)

21
Q

what is price skimming

A

A product pricing strategy which a firm charges the highest price that consumers will pay and then lower it over time

22
Q

what is cost-plus pricing

A

Also known as markup pricing, is a pricing method where a fixed percentage is added on top of the cost it takes to produce one unit of the product

23
Q

what is penetration pricing

A

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth

24
Q

what is psychological pricing

A

Based on the theory that certain prices have a psychological impact, retail prices are often expressed as just-below numbers – numbers that are just a little less than a round number ($19.99)

25
what is loss leader pricing
A product is sold as a price below its market cost to stimulate other sales of more profitable goods or services
26
The 2 Cs of Marketing
1) Competition: having to share the market and improve the product to be better than other companies with similar products (direct and indirect competition) 2) Consumers: analyzing the characteristics and type of consumers who purchase the product, such as their demographic and lifestyle
27
What is the product life cycle and the different stages?
- The product life cycle is a consumer’s reaction to a product shown on a chart 1) Introduction: when a new product is introduced to the market 2) Growth: if the introduction goes successfully, and the sales increase 3) Maturity: sales level off, the growth stays flat, and supply equals demand 4) Decline: a product gets older and sales decrease because it becomes obsolete - after the decline stage, a product reaches the decision point
28
What is an early adopter?
- Consumers who like to be the first to own new products - They are the first people who use a product before it becomes popular
29
Push VS Pull Strategy
Push Strategy: A business approach where products are manufactured based on forecasts and then pushed through the supply chain to consumers Pull Strategy: A demand-driven approach where production and distribution are triggered by actual customer demand
30
Different types of promotion/advertising
• National - TV advertising - Magazine advertising - Newspaper advertising - Email marketing - Radio • Direct - Mail advertising - Telemarketing - Targeted social media ads • Specialized advertising (ie/ logo on golf balls, hats, stickers, keychains)
31
What is AIDA?
- It grabs the attention of the target market, creates interest, provokes a desire and encourages the customer to take action (buy the product or service) 1) Attention/Awareness: attract the attention of the customer (ie/ using hashtags) 2) Interest: raise customer awareness by focusing on and demonstrating (ie/ sharing posts, product testimonials, and going into details about the business) 3) Desire: convince customers that they want and desire the product or service and that it will satisfy their needs 4) Action: lead customers towards taking action and/or purchasing
32
What is a marketing funnel?
- A marketing funnel describes your customer’s journey with you from the initial stages when someone learns about your business to the purchasing stage • Steps are awareness, interest, consideration, intent, evaluation, and purchase
33
What is the difference between an entrepreneur and an intrapreneur?
Entrepreneur: a person who starts a venture to solve a problem or take advantage of an opportunity by taking risks Intrapreneur: a person who solves problems for a specific company or business, and both the risk and the rewards go to the company involved
34
Identify the different characteristics of an entrepreneur?
- Risk taker - Perceptive - Curious - Imaginative - Persistent - Goal-setting - Hard-working - Self-confident - Flexible - Independent
35
What's the difference between passive and active income?
Passive income: money is generated even when an individual is not actively working towards earning it (rental properties, dividends, dropshipping, savings interest, and crypto) Active income: money is earned through direct work efforts (construction, practicing law, doing medicine, and being a cashier)
36
Idea-driven enterprise
A venture that begins as the result of an invention or innovation ie/ duolingo
37
market-driven enterprise
A venture that begins with an idea about the market rather than about a product. ie/ chalo freshco because of the south asian demographic in brampton