Children Consumption

Question 1

Supermarket Tactics used to market to children?

Answer 1

Free gifts have been used to incentivise the consumption behaviour of children or indeed promote pester power for some time.

Question 2

Definition of collecting?

Answer 2

A “process of actively, selectively and passionately acquiring and possessing things removed from ordinary use”

Question 3

What is the Buckingham (2011) quote about children in marketing?

Answer 3

Believes that children are much more savvy and hold more power than we often assume.

Question 4

Children awareness of advertising?

Answer 4

Are aware that the campaigns are designed to create pester power and they are also well aware of their ability to manipulate their parent through pestering.

Question 5

What are the 4 research topics involving children?

Answer 5

• The nag factor
• Cradle to grave marketing (consuming through transitions)
• Influences in socialisation
• Obesity

Question 6

What is John (1999) major concern?

Answer 6

Children preference for material goods as a means of achieving success, happiness and self-fulfilment.

Question 7

What is Advertgaming?

Answer 7

Interactive online games embedded with brand messages (An and Stern, 2011)

Question 8

What changes occur when consuming through transitional phases?

Answer 8

• Changes in decision- making processes
• Changes in brand preferences
• Changes in retail store patronage