CHINA - Wine Law and Wine Business Flashcards
What are the labelling requirements based on in China?
Wine is treated as a food product.
What are the actual labelling requirements?
- declaration of 100 fermented grape juice
- indication of alcoholic strength
- production date
- shelf life indicators
What is different about the taxation and labelling requirements?
Labelling treats wine as a food product, and taxation treats it as an industrial product, adding 10% to the price
Describe the domestic market state?
Growing. As the affluent middle-class increases their buying of domestic and important
Where does China sit in terms of global consumption? How is this different to per capita?
Fifth largest consumer globally, but very low per capita (1.5 L, as opposed to 12 in the USA and 20-60 in Europe)
Who are the three mains wine production owning companies?
Changyu
Great Wall (government owned)
Dynasty
How do these companies manage to produce high volume, inexpensive wines when the growing regions don’t really allow for that?
Many of the Chinese wines bottled by these companies rely on blending with imported wine.
Who are the three smaller producers mentioned that have gained substantial noteriety?
Grace
Ao Yun
Silver Heights
Describe the online sales market at this time.
Starting to be important on a larger scale. Particularly by Alibaba.
What issue is still a problem with authorities?
Fraud of top French, Australian and Chinese bottles.
Who is drinking Chinese wine?
Almost exclusively the domestic market.
What are the licensing laws like in China?
Quite relaxed. There are no time limits on purchases of wine, and many venues allow it.
