Choosing promotional methods

Question 1

Which factors do enterprises consider when selecting which promotional methods to use?

Answer 1

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

Question 2

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

1) The size of the enterprise:
Large enterprises are likely to …

Answer 2

Large enterprises are likely to:
1) Have a large

Question 2

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

What is promotional budget?

Answer 2

Promotional budget is the money the enterprise has to spend

Question 3

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

1) The size of the enterprise:
Large enterprises are likely to …

Answer 3

Large enterprises are likely to:
1) Have a large promotional budget
2) Use all of the promotional methods
3) Employ specialist staff to plan and manage promotional methods
4) Employ a team of sales staff to promote products
5) Hire public relations specialists and agencies to promote the brand

Question 4

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

1) The size of the enterprise:
Smaller enterprises are likely to …

Answer 4

Smaller enterprises are likely to:
1) Have a limited promotional budget
2) Use a narrower range of promotional methods because some would be too costly

Question 5

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

1) The size of the enterprise:
Smaller enterprises are likely to have a limited promotional budget and use a narrower range of promotional methods because some would be too costly.
Smaller enterprises are unlikely to …

Answer 5

Smaller enterprises are unlikely to employ specialist staff

Question 6

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

1) The size of the enterprise:
Smaller enterprises are likely to have a limited promotional budget and use a narrower range of promotional methods because some would be too costly.
Smaller enterprises are unlikely to employ specialist staff.
Promotions …

Answer 6

Promotions may only run at certain times to keep costs down

Question 7

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

1) The size of the enterprise:
Smaller enterprises are likely to have a limited promotional budget and use a narrower range of promotional methods because some would be too costly.
Smaller enterprises are unlikely to employ specialist staff.
Promotions may only run at certain times to keep costs down. What may these be linked to?

Answer 7

These may be linked to:
1) The skills of the owner and employees
2) The type of products
3) The size of the market
4) The budget

Question 8

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

2) The promotional budget:
What do both large and small enterprises do?

Answer 8

Both large and small enterprises set aside money to run promotional activities

Question 9

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

2) The promotional budget:
Both large and small enterprises set aside money to run promotional activities.
What is budget size based on?

Answer 9

Budget size is based on:
1) The size of the enterprise
2) Sales revenue (the money the enterprise receives from selling products)
3) How much competition there is

Question 10

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

2) The promotional budget:
Both large and small enterprises set aside money to run promotional activities.
Budget size is based on:
1) The size of the enterprise
2) Sales revenue (the money the enterprise receives from selling products)
3) How much competition there is - why?

Answer 10

Budget size is based on:
1) The size of the enterprise
2) Sales revenue (the money the enterprise receives from selling products)
3) How much competition there is - enterprises may spend more on promotion where there are lots of competitors

Question 11

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

3) Budgetary constraints:
Promotional methods may be limited in scope for smaller enterprises with small budgets.
What may decisions on spending be influenced by?

Answer 11

Decisions on spending may be influenced by product lifecycle

Question 12

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

3) Budgetary constraints:
Promotional methods may be limited in scope for smaller enterprises with small budgets.
Decisions on spending may be influenced by product lifecycle.
Example

Answer 12

For example, new products may require a bigger budget than a product with steady sales

Question 13

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

3) Budgetary constraints:
Promotional methods may be limited in scope for smaller enterprises with small budgets.
Decisions on spending may be influenced by product lifecycle.
For example, new products may require a bigger budget than a product with steady sales.
What may poorly performing enterprises do?

Answer 13

Poorly performing enterprises may have to restrict promotional activities to those that generate the most sales

Question 14

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

4) The type of product:
What do enterprises need to do in regards to promotional methods and the product?

Answer 14

Enterprises need to choose methods that are appropriate for the product

Question 15

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

4) The type of product:
Enterprises need to choose methods that are appropriate for the product.
Example

Answer 15

For example:
1) A large car manufacturer may use a wide range of promotional methods (TV, radio, social media, newspaper and magazine adverts)
2) A small local internet café may simply use leaflets or word of mouth
3) A product with complicated features or different levels of service, such as double-glazing or cable TV subscriptions may be sold by a sales team
4) A product with health benefits could be promoted by PR activities

Question 16

Enterprises consider 5 factors when selecting which promotional methods to use:
1) The size of the enterprise
2) Its promotional budget
3) Budgetary constraints
4) The type of product
5) The target market

5) The target market:
To have a positive impact on sales, what must promotional methods do?

Answer 16

To have a positive impact on sales, promotional methods must:
1) Reach the target market
2) Entice customers to buy
3) Be based upon the habits of the target group, including what they read, their lifestyle and their use of social media