Choosing the Right Campain Type Flashcards
What is/are Google Ads?
Google Ads (previously called Google Adwords) is a paid form of digital Advertising. Its allows advertisers to give exposure to their products or services across Googles platform.
What are the Google Advertising Channels?
Shopping, YouTube, Display, Search, Discover, Gmail, Maps.
What are the different Google Ads campaign types?
Search, Performance Max, Display, Shopping, Video, App, Smart, Local, Discovery.
What are the 3 main factors to consider when choosing the right campaign type for your business?
The 3 main factors to consider when selecting a campaign type:
1. Your marketing goals.
2. Your overall brand strategy.
3. How much time you can invest.
What are the Google Advertising Objectives?
Sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion, local store visits and promotion.
Campaigns explained - Google Search Campaigns? And Why?
Google Search Campaigns are text ads on search results (SERPS) that let you reach people actively searching on Google for products or services.
Why? Search campaigns are great for generating leads or sales.
Campaigns explained - Google Shopping Campaigns? Why?
Google Shopping Campaigns sync your product catalogue with Google and harness these purpose built e-Commerce product listing Ads.
Why? Ideal for brands and retailers wanting to appear in front of customers actively searching for what they sell.
Campaigns explained - Google Display Ads? Why?
Google display ads reach a relevant audience with visually engaging ads as they browse millions of websites, apps and Google-owned properties.
Why? Great way to expand your reach and stay top of mind with an audience beyond just Google Search. Great for reach, brand awareness, additional exposure.
Campaigns explained - YouTube Video campaigns? Why?
Google YouTube Video campaigns show video ads on YouTube.
Why? Use video ads to make aware of your brand or consider buying your product and expand your reach past Google search.
Campaigns explained - Google Discovery Campaigns?
Why?
Google Discovery campaigns is Google’s answer to social media,
image rich ads.
Why? Showcase your brand or products in visually engaging images, rendered natively across Google properties.
Campaigns explained - Google App Campaigns?
Why?
App campaigns help you find new app users and increase sales with your app.
Why? Drive instals, engagements and signups for your app on mobile devices.
Campaigns explained - Google Smart Campaigns. Why?
Google Smart campaigns are the easiest way to automate your campaigns and get your ads running.
Why? Sales and leads: Increase sales and signups for your products and services.
Campaigns explained - Performance Max Campaigns.
Why?
Performance max campaigns are the newest type of campaigns that allows to access all Google Ads Inventory channels using a single campaign.
Why? Increase conversions and value: Automation optimizes your budget and bids across channels to help capture new conversion opportunities in real time. Find new customers.
How to select the right campaign type for your business. What should you choose? SHOPPING ADS
Shopping ads are mainly for E-commerce businesses selling physical goods.
How to select the right campaign type for your business. What should you choose? SEARCH
Search ads are best for local or service based businesses that like to generate leads or enquiries.
