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i.t > chp 2 prt 1 > Flashcards

chp 2 prt 1 Flashcards

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1
Q

Q: Unpaid search is nothing but ______ search.

A

A: organic

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2
Q

Q: Program used by search engines to collect data from the website is called as ______.

A

A: Crawler

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3
Q

Q: Manipulating Google’s algorithm to improve website rankings is ______ hat SEO.

A

A: Black

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4
Q

Q: Web analytics service offered by Google to track and report website traffic is ______.

A

A: Google Analytics

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5
Q

Q: ______ is always been about connecting with your audience in the right place and at the right time.

A

A: Marketing

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6
Q

Q: ______ is the use of the internet, mobile device, social media, search engine, and other channels to reach customers.

A

A: Digital Marketing

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7
Q

Q: ______ is an umbrella term including all internet or online marketing activities that help in brand promotion.

A

A: Digital marketing

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8
Q

Q: ______ is the process of boosting content and technical setup of the website to rank higher in search results.

A

A: Search Engine Optimization

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9
Q

Q: ______ is to attract visitors to your website when they search for products/services related to your business.

A

A: Search Engine Optimization

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10
Q

Q: ______ is the fuel that drives your Digital Marketing Strategies.

A

A: Quality content

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11
Q

Q: ______ you only pay when your ads are clicked.

A

A: Paid search/Pay Per Click

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12
Q

Q: ______ marketing promotes your brand and content on social media channels.

A

A: Social Media

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13
Q

Companies communicate with their audience through ______.

A

A: Email Marketing

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14
Q

Q: ______ is a software system designed to carry out web search.

A

A: Search Engine

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15
Q

Q: ______ marketing examples include tangible items like business cards and posters.

A

A: Traditional

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16
Q

Q: ______ advertising refers to the sponsored results on search engine results pages.

A

A: Paid search/Pay Per Click

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17
Q

Q: ______ are links directed towards your website.

A

A: Backlinks

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18
Q

Q: ______ tag in HTML specifies the title of a web page.

A

A: <title></title>

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19
Q

Q: ______ file tells search engines which pages to access and index.

A

A: Robot.txt

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20
Q

Q: ______ is the process of adding web pages into Google search.

A

A: Indexing

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21
Q

Q: ______ collects documents from the web to build Google’s search index.

A

A: Googlebot

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22
Q

Q: ______ are URLs designed to meet user and searcher needs.

A

A: friendly URLs

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23
Q

Q: ______ means having keywords that rank your site in search engines.

A

A: Keyword Consistency

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24
Q

Q: ______ SEO focuses on site speed and mobile-friendliness for ranking.

A

A: Technical

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25
Q: ______ tag boosts On-Page SEO.
A:
26
Q: ______ attribute in tag helps rank high in image search.
A: alt
27
Q: ______ links trigger a 404 error page.
Broken
28
Q: ______ checks how your page renders on different devices.
A: Device Rendering
29
Q: ______ means creating interest in customers’ minds about your product.
A: Acquisition
30
Q: ______ is Google’s spider.
A: Googlebot
31
Q: Digital marketing requires a physical market. (True/False)
A: False
32
Q: E-commerce deals are carried out in the digital market. (True/False)
A: True
33
Q: Digital marketing is carried out with the help of a portal. (True/False)
A: True
34
Q: The paid advertisement of Google can be identified with the "paid" keyword. (True/False)
A: True
35
Q: Traditional marketing can occur electronically and online. (True/False)
A: False
36
Q: Crawler is a program used by websites to collect data. (True/False)
A: False
37
Q: Page speed does not affect SEO. (True/False)
A: False
38
Q: Broken links send a message that the webpage no longer exists. (True/False)
A: True
39
Q: Flash content can be indexed directly by search engines. (True/False)
A: False
40
Q: ______ SEO relies on manipulating Google’s algorithm to improve ranking. (a) On-Page (b) Off-Page (c) White Hat (d) Black Hat
A: (d) Black Hat
41
To analyze website traffic, ______ tool is used. (a) SEOprimer (b) Google Analytics (c) GoDaddy (d) Amazon
A: (b) Google Analytics
42
Q: ______ advertising refers to sponsored results on search engine pages. (a) Mobile Marketing (b) Paid Search (c) Content Marketing (d) Email Marketing
A: (b) Paid Search
43
Q: The product of Google Analytics was developed by ______ in 2005. (a) Google (b) Microsoft (c) Urchin (d) Yahoo
A: (c) Urchin
44
Q: ______ links indicate a webpage no longer exists. (a) Backlinks (b) Broken Links (c) Friendly URLs (d) Indexing
A: (b) Broken Links
45
Q: ______ tag helps rank high in image search. (a) (b) (c) (d)
A: (a)
46
Q: ______ is Google’s spider. (a) Googlebot (b) Indexing (c) Backlinks (d) Header
A: (a) Googlebot
47
Q: In Digital Marketing, SEO means Special Executive Operations. (True/False)
A: False
48
Q: SEO techniques are used to analyze traffic. (True/False)
A: True
49
Q: Business cards are an example of traditional marketing. (True/False)
A: True
50
Q: White Hat SEO improves user experience ethically. (True/False)
A: True
51
Q: Google Analytics was developed by Google. (True/False)
A: False
52
Q: tag is used to boost On-Page SEO. (True/False)
A: True
53
Q: ______ SEO relies on manipulating Google’s algorithm to improve ranking. (a) On-Page (b) Off-Page (c) White Hat (d) Black Hat
A: (d) Black Hat
54
Q: To analyze website traffic, ______ tool is used. (a) SEOprimer (b) Google Analytics (c) GoDaddy (d) Amazon
A: (b) Google Analytics
55
Q: ______ advertising refers to sponsored results on search engine pages. (a) Mobile Marketing (b) Paid Search (c) Content Marketing (d) Email Marketing
A: (b) Paid Search
56
Q: The product of Google Analytics was developed by ______ in 2005. (a) Google (b) Microsoft (c) Urchin (d) Yahoo
A: (c) Urchin
57
Q: ______ links indicate a webpage no longer exists. (a) Backlinks (b) Broken Links (c) Friendly URLs (d) Indexing
A: (b) Broken Links
58
Q: ______ tag helps rank high in image search. (a) (b) (c) (d)
A: (a)
59
Q: ______ is Google’s spider. (a) Googlebot (b) Indexing (c) Backlinks (d) Header
A: (a) Googlebot
60
Q: ______ and ______ techniques are used to get higher search rankings. (a) White Hat (b) Blue Hat (c) Green Hat (d) Black Hat
A: (a), (d)
61
Q: Google Analytics was developed by ______ in ______. (a) Google (b) Microsoft (c) Urchin (d) 2005
A: (c), (d)
62
Q: Valid keyword types are ______ and ______. (a) long tail (b) short tail (c) small tail (d) big tail
A: (a), (b)
63
Q: Major Social Media platforms include ______ and ______. (a) Facebook (b) TV (c) YouTube (d) Radio
A: (a), (c)
64
Q: Digital Marketing channels include ______, ______, and ______. (a) Email Marketing (b) Content Marketing (c) Mobile Marketing (d) On-Page Marketing
A: (a), (b), (c)
65
Q: Valid SEO approaches to generate traffic are ______, ______, and ______. (a) On-Page SEO (b) Off-Page SEO (c) Technical SEO (d) Online-page SEO
A: (a), (b), (c)
66
: Ways to optimize a webpage for SEO include ______, ______, and ______. (a) Links (b) HTML Header (c) Body Content (d) Black Hat
A: (a), (b), (c
67
(Column A) Newspapers White Hat SEO Google Analytics Social Media On-Page SEO SEOprimer Long tail Organic Search Black Hat SEO Short tail Off-Page SEO Technical SEO Sponsored Result Flash SEOPeliner Short tail (Page 14) Sponsored Result (Page 14) Newspapers (Page 14) (a) Digital Marketing (b) Paid Search (c) Natural Search (d) Manipulate Google’s algorithm (e) Trust signals (f) Loading Speed (g) Short Keyword (h) Optimize the website (i) Traditional marketing (j) Track and report website traffic (k) Long Keywords (l) Brand Mentions (m) Improve user experience ethically (n) Interactive media technology
Newspapers → (i) Traditional marketing White Hat SEO → (m) Improve user experience ethically Google Analytics → (j) Track and report website traffic Social Media → (a) Digital Marketing On-Page SEO → (e) Trust signals SEOprimer → (h) Optimize the website Long tail → (k) Long Keywords Organic Search → (c) Natural Search Black Hat SEO → (d) Manipulate Google’s algorithm Short tail → (g) Short Keyword Off-Page SEO → (l) Brand Mentions Technical SEO → (f) Loading Speed Sponsored Result → (b) Paid Search Flash → (n) Interactive media technology SEOPeliner → (h) Optimize the website Short tail (Page 14) → (g) Short Keyword Sponsored Result (Page 14) → (b) Paid Search Newspapers (Page 14) → (i) Traditional marketing

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