CHPT 4 Definitions Flashcards

1
Q

Demand

A

the desire to own something and the ability to pay for it

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2
Q

Law of Demand

A

Consumers will buy more of a good when its price is lower and less when its price is higher

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3
Q

Substitution Effect

A

When consumers react to the increase in a good’s price by consuming less of that good and more a substitute good

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4
Q

Income Effect

A

the change in consumption that results when a price increase causes a real income to increase or decline

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5
Q

Demand Schedule

A

A table that list the quantity of a good a person will by at various prices in a market

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6
Q

Market Demand Schedule

A

A table that lists the quantity of a good for all consumers in a market will buy at various prices

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7
Q

Demand Curve

A

Graphic representation of a demand schedule

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8
Q

CETERIS PARIBUS

A

Latin phrase meaning “all other things held in constant”

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9
Q

Normal good

A

A good that consumers demand more of when their income increases

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10
Q

Inferior good

A

A good that consumers demand less of when their income increases

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11
Q

Demographics

A

The statistical characteristicsof populations and population segments,especially when used to identify connsumer markets

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12
Q

Complements

A

two goods that are bought and used together

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13
Q

Substitutes

A

goods that are used in place of another

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14
Q

Elasticity of Demand

A

A measure of how consumers react to price change

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15
Q

Inelastic

A

demand that is not senitive to price changes

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16
Q

Elastic

A

demand that is senitive to price changes

17
Q

Unitary Elastic

A

describes demand when elasticiy is exaclty one

18
Q

Total Revenue

A

total amount of money a company recieves by selling goods and services