Ci Flashcards
(104 cards)
1
Q
What is Cint?
A
A global software company specializing in research technology for market research and digital measurement.
Founded in 1998 in Stockholm, Sweden by Bo Mattsson.
2
Q
What is Cint’s mission?
A
To be the ‘technology backbone’ of the insights industry, providing the infrastructure behind digital research.
3
Q
How does Cint connect brands and researchers?
A
Cint connects brands, agencies, researchers, and others with questions to a massive, on-demand audience of respondents.
4
Q
What is the Cint Exchange platform?
A
Cint’s flagship platform, touted as the world’s largest marketplace for survey respondents.
5
Q
How many countries does Cint operate in?
A
Over 130 countries.
6
Q
What types of clients does Cint serve?
A
- Market research agencies
- Corporate insights teams
- Marketing and advertising firms
- Academic and nonprofit researchers.
7
Q
What is the primary revenue model of Cint?
A
Cint generates revenue primarily through its online marketplace for survey sample and data collection.
8
Q
What is the ‘programmatic sample’ approach?
A
An approach that lets buyers pay for responses at market rates while Cint earns fees for facilitating the exchange.
9
Q
What key capabilities does Cint’s platform offer?
A
- Global Sample Marketplace
- Programmatic & API-First Approach
- Automated Fieldwork & Feasibility
- Data Quality and Fraud Prevention.
10
Q
What is Cint’s Trust Score system?
A
A proprietary system that evaluates respondent behavior and quality across surveys to filter out fraudulent data.
11
Q
What year was Cint founded?
A
1998.
12
Q
What notable acquisitions has Cint made?
A
- 2019: Acquired P2Sample
- 2021: Acquired GapFish
- 2021-2022: Acquired Lucid.
13
Q
What is Cint’s approach to data sourcing?
A
Cint aggregates first-party data from a broad array of sources rather than maintaining its own proprietary panel.
14
Q
What are the key differentiators of Cint compared to its competitors?
A
- Scale and Reach
- Automation & Speed
- Cross-Platform Integration
- Quality & Transparency
- Comprehensive Offering.
15
Q
What financial performance metric did Cint report for 2024?
A
Net sales of about €265 million.
16
Q
What is EBITA?
A
Earnings before interest, taxes, and amortization.
17
Q
What was Cint’s EBITA in 2024?
A
€33.0 million.
18
Q
What is Cint’s target for organic revenue growth annually?
A
10%+.
19
Q
What is Cint’s gross profit margin in 2024?
A
~87%.
20
Q
Fill in the blank: Cint’s platform allows clients to see survey data ______ as responses come in.
A
populating.
21
Q
True or False: Cint’s respondents are anonymous to researchers.
A
True.
22
Q
What is the significance of the ‘Cint 2.0’ era?
A
It focuses on unifying all clients on a single platform and reinforcing Cint’s image as a modern tech provider.
23
Q
What is the Lucid Impact Measurement suite?
A
A product that ties ad exposure data to survey responses to measure brand lift and ad effectiveness.
24
Q
What standards does Cint abide by for online research transparency?
A
ESOMAR standards.
25
What are Key Performance Indicators (KPIs) that Cint tracks internally?
Cint tracks metrics such as active customers, number of survey projects completed, and respondent supply health.
## Footnote
Specific KPIs include platform usage, customer retention, Trust Score improvements, and incidence of fraud prevented.
26
What percentage of customers had been migrated to the new Cint Exchange platform by the end of 2024?
75%
## Footnote
This migration is part of unifying Cint's tech stack.
27
What is a critical quality-related metric that Cint monitors?
Trust Score improvements and incidence of fraud prevented.
## Footnote
This is a measure of data quality success.
28
What does Annual Recurring Revenue (ARR) represent?
ARR represents revenue from subscription clients.
## Footnote
It is a common metric in SaaS businesses.
29
How do equity analysts evaluate Cint's growth?
Analysts evaluate Cint's growth in the context of the digital insights market, noting cyclical demand influenced by external events.
## Footnote
An example is the substantial drop in demand after the US election in Q4 2024.
30
What recognition did Cint receive from Newsweek?
Cint was named one of the '2025 Most Loved Workplaces' globally.
## Footnote
This reflects employee engagement and strong company culture.
31
What were the two main sources of Cint's historical growth?
Expanding the customer base and increasing usage by existing clients.
## Footnote
The ResTech industry is growing, contributing to Cint's expansion.
32
What is the projected growth target for Cint by 2026?
Double-digit growth.
## Footnote
This goal is to be achieved through innovation and cross-selling.
33
What are the primary responsibilities of an Account Development Representative (ADR) at Cint?
Prospecting & outreach, lead qualification, setting appointments, collaborating with the sales team, and market research knowledge.
## Footnote
ADRs generate qualified leads and educate prospects on market research concepts.
34
What skills are essential for a successful ADR at Cint?
Excellent communication, research ability, tenacity, and tech-savviness.
## Footnote
A baseline understanding of marketing or research is a plus.
35
What is the typical compensation structure for an ADR at Cint?
Salaried with a commission or bonus tied to performance, typically split ~50/50 between base and performance incentive.
## Footnote
Base salary in the U.S. is around $55–60K.
36
What role do Account Executives (AEs) play in Cint's sales process?
AEs manage the full sales cycle to convert qualified leads into customers.
## Footnote
They focus on either new business development or growing existing accounts.
37
What are the key responsibilities of an Account Executive at Cint?
Sales presentations & demos, proposal development, closing deals, account management, and cross-functional coordination.
## Footnote
AEs tailor discussions to client needs and manage various aspects of the sales process.
38
What skills are required for an Account Executive at Cint?
Strong communication, negotiation, domain expertise, relationship-building, organization, and adaptability.
## Footnote
AEs must articulate complex concepts simply and manage multiple deals.
39
What is the average on-target earnings (OTE) for an Account Executive at Cint?
Around $100K.
## Footnote
This includes base salary and commissions.
40
What opportunities for advancement exist for successful AEs at Cint?
Advancement to Senior Account Executive, Key Account Director, or Sales Management roles.
## Footnote
AEs may also transition to related areas like Product or Solutions Specialist roles.
41
What is the collaborative role of Account Executives at Cint?
AEs collaborate with ADRs, Sales Managers, Customer Success, and Product teams to ensure smooth sales processes and customer satisfaction.
## Footnote
They are essential for cross-team communication and client onboarding.
42
What is the role of the Customer Success Manager (CSM) at Cint?
The CSM is responsible for onboarding and support after a sale, ensuring the client's first projects go smoothly.
## Footnote
The CSM coordinates with the Account Executive (AE) for knowledge transfer and may participate in kickoff meetings.
43
How do Account Executives (AEs) collaborate with the Product team at Cint?
AEs funnel customer feedback on needed features or competitive gaps to the Product team, helping to tailor the platform to market demands.
## Footnote
For instance, if multiple prospects request a certain reporting feature, the AE conveys that to the Product team.
44
What are the key responsibilities of a Sales Manager at Cint?
Key responsibilities include:
* Team Leadership & Coaching
* Setting Strategy & Targets
* Performance Management
* Cross-Department Coordination
* Customer Engagement
45
What does the Sales Manager at Cint do to foster a positive sales culture?
They conduct regular 1:1s to provide feedback, improve sales pitches, and develop skills, creating a supportive environment.
## Footnote
A Glassdoor review noted that the environment is 'collaborative' and supportive.
46
Fill in the blank: Sales Managers set quotas for each rep and define territory or _______.
[segment focus]
47
What metrics do Sales Managers at Cint track for performance management?
They track metrics like leads generated, conversion rates, deal sizes, and revenue against quota in real-time.
## Footnote
CRM dashboards are used to identify where coaching is needed.
48
True or False: Sales Managers at Cint primarily engage with clients and handle all accounts.
False
49
What skills are essential for Sales Managers at Cint?
Essential skills include:
* Coaching & Communication
* Analytical & Organized
* Strategic Thinking
* Experience
* Interpersonal & Emotional Intelligence
50
What is typically included in the compensation package for Sales Managers at Cint?
Compensation usually includes a base salary plus performance bonuses or commission, potentially with stock units for management-level employees.
## Footnote
A Glassdoor entry suggests total pay in the $150K–220K range for a Director.
51
What is the career path for Sales Managers at Cint?
Sales Managers can advance to Senior Sales Manager, Regional Sales Director, and potentially to roles like VP of Sales or VP of Business Development.
52
How do Sales Managers collaborate with Marketing at Cint?
They coordinate to ensure lead generation efforts match the sales team's needs and may request more content/events in specific sectors.
## Footnote
For example, if the team targets financial services, they might ask marketing for tailored materials.
53
What differentiates Cint from its competitor Dynata?
Cint differentiates itself with its open marketplace model, broader reach, price competition, and emphasis on automation.
## Footnote
Dynata is more of a panel aggregator/owner.
54
How does Cint position itself against Toluna?
Cint focuses solely on sample and data collection, partnering with survey software providers, while Toluna offers a vertically integrated solution (tool + panel).
55
What is Cint's advantage over PureSpectrum?
Cint has a larger scale and global footprint, with 800+ suppliers and 144M+ respondents, as well as more enterprise-level features.
## Footnote
PureSpectrum is considered a direct competitor in programmatic sampling.
56
What type of surveys does Pollfish specialize in?
Pollfish specializes in mobile-first surveys and quick turnaround micro-surveys.
## Footnote
It often competes on speed and reaching younger mobile audiences.
57
Fill in the blank: Cint competes with traditional market research firms like _______ and _______.
[Kantar], [Ipsos]
58
What is Cint's approach to brand lift measurement compared to Nielsen?
Cint offers real-time, platform-agnostic brand lift measurement with unified methodology, while Nielsen requires separate studies for each platform and can take longer.
## Footnote
Cint provides continuous readouts, which is a strong differentiator.
59
What is the significance of Cint's acquisition of Lucid?
The acquisition eliminated one of Cint's biggest direct competitors and strengthened its position in the research marketplace.
60
What is Cint's market position?
Cint is a leading independent ResTech platform that connects companies with consumers for research.
61
What significant acquisition did Cint make?
Cint acquired Lucid, eliminating a major competitor and enhancing its market position.
62
What are Cint's key differentiators?
- Unmatched respondent reach
- Technological excellence
- Outcome-oriented solutions
- Focus on data quality and transparency
63
True or False: Cint's respondent supply is limited and not global.
False
64
What is Cint 2.0?
Cint 2.0 is a three-year plan aimed at rebuilding and future-proofing digital research.
65
Fill in the blank: Cint's partnership with _______ reflects its strategy of infusing AI into research technology.
Brainactive
66
What is the focus of Cint's strategic initiatives from 2022 through 2024?
Integrating platforms and technologies after the Lucid acquisition.
67
How many customers does Cint aim to have on the new Exchange platform by mid-2025?
100%
68
What is one of the key investment areas outlined in Cint's strategy?
- Platform migration
- Media measurement
- Innovation
69
What new capabilities did Cint introduce in late 2023?
Social Measurement capabilities in Lucid Impact Measurement.
70
What is Cint's approach to media measurement?
Cint aims for outcomes-based measurement, tying survey results to business outcomes.
71
What is a significant feature of Cint's partnership with Brainactive?
It allows users to conduct end-to-end surveys quickly using AI tools.
72
What trend is Cint aligning with through its strategic roadmap?
AI integration, outcomes-based measurement, and new data products.
73
What does Cint emphasize regarding data collection?
Privacy compliance and sustainability/ethics in data collection.
74
What is Cint's Trust Score?
A quality system to ensure high data quality and transparency.
75
In what year did Cint complete a SEK 596 million rights issue?
April 2025
76
What does Cint's platform unification aim to improve?
Customer satisfaction and operational efficiency.
77
What is one of the challenges Cint faces in the competitive landscape?
Need to keep innovating as competitors enhance their tech.
78
What strategic initiative did Cint undertake in 2024 regarding trust and safety?
Published guides and held webinars on fraud mitigation in ResTech.
79
What is the objective of Cint's platform migration?
To ensure all customers benefit from improved automation and consistency.
80
What type of data does Cint's network consist of?
First-party, declared data from respondents.
81
What are some examples of Cint's partnerships?
- Qualtrics
- Medallia
- SurveyMonkey
82
What does Cint offer in addition to its technology?
Project management and consulting services.
83
What does Cint's focus on outcomes-based measurement imply?
Tying survey results to business outcomes like sales or conversions.
84
True or False: Cint's strategic moves indicate a plan to remain solely a sample provider.
False
85
What is a key recommendation for a sales professional working with Cint?
Thoroughly understand Cint's platform capabilities and value proposition.
86
What should competitors be aware of regarding Cint's strengths?
Automation, speed, scale, reach, quality, and transparency.
87
What should be highlighted when selling Cint to a media agency?
Cint's success stories in measuring multi-platform campaigns.
88
What key focus areas should a market research agency consider when partnering with Cint?
Efficiency and panel diversity
## Footnote
These factors allow agencies to deliver projects faster and win clients due to the breadth of sample availability.
89
What percentage of researchers cite data quality as a concern according to Cint?
85%
## Footnote
Cint addresses this concern effectively with their solutions.
90
What is a common advantage of Cint’s marketplace?
Cost efficiency due to competition among suppliers
## Footnote
This can be a selling point when justifying pricing against competitors.
91
What model do many clients prefer when working with Cint?
Self-serve model
## Footnote
However, some clients may prefer a vendor to handle more of the work.
92
What is a potential barrier when trying to win over clients already using Cint?
Integration cost
## Footnote
Clients may have existing processes built around Cint.
93
What pain points might heavy users of Cint cite?
Variable data quality or customer support
## Footnote
Understanding these points can help competitors position their strengths.
94
What should partners or consultants do when working with Cint on a project?
Coordinate early with Cint’s team
## Footnote
This includes aligning with sales, customer success, and tech teams.
95
As of 2025, what area is Cint focusing on for growth?
Media measurement
## Footnote
Sales professionals should be ready to demonstrate the Impact Measurement dashboard.
96
What technology is Cint embracing in its strategic roadmap?
AI and automation
## Footnote
Cint is partnering with Brainactive for AI-driven research.
97
What is a critical aspect of Cint’s operational readiness?
Training on how to use the platform’s interface
## Footnote
This is essential for resellers or new users of Cint.
98
What compliance issues are paramount for Cint due to its operations?
Privacy compliance (GDPR, CCPA)
## Footnote
Cint addresses these concerns and likely holds ISO certifications.
99
What should be conducted to understand a client's needs effectively?
A good needs analysis
## Footnote
This helps in tailoring the solution to fit Cint’s strengths.
100
What is a key strategy for selling against Cint?
Highlighting superior features or customization options
## Footnote
This can help differentiate your offering from Cint’s self-serve model.
101
What is Cint’s approach to cost discipline?
Consolidation and cost savings
## Footnote
This enables competitive pricing or flexible models.
102
True or False: Cint often shows that using their platform saves research budgets.
True
## Footnote
They can demonstrate reductions in time and costs through their services.
103
Fill in the blank: Cint’s platform is often viewed as ________ due to its integration of AI.
future-proofing
## Footnote
This positions Cint as a leader in digital market research.
104
What should be emphasized when pitching a service against Cint?
Dedicated support and project management
## Footnote
This highlights a potential advantage over Cint’s standard support model.
