Cialdini (2008) (promoting prosocial behavior)

Question 1

key terms

Answer 1

consensus (a strategy to promote prosocial behavior by making people aware of a general agreement)
descriptive social norm (a belief of the actions of others in a community that drives a certain behavior)
prosocial behavior

Question 2

aim

Answer 2

to see if social influence could be manipulated to have an effect on reusing towels in a hotel

Question 3

method

Answer 3

researchers placed 2 types of cards randomly in 190 hotel rooms
- 1: “help save the environment” and encouraged to reuse the towels
-2: “join your fellow guests in helping to save the environment, almost 75% of our guests who are asked to participate in resource saving do reuse their towels more than once”

Question 4

results

Answer 4

1 = 35% reused
2 = 44% reused

Question 5

conclusion

Answer 5

using the strategy of consensus by making people aware of descriptive social norms can be used to promote prosocial behavior