CKO Day 1: 9) Customer-Centric Approach (Part 1)

Question 1

Start
1. __________
SMS is no longer the only starting & ending point.

Answer 1

Multi-product = new customer journeys.

Question 2

Multi-product = new customer journeys.
2. __________
Customers start from many jumping-off points.

Answer 2

SMS is no longer the only starting & ending point.

Question 3

SMS is no longer the only starting & ending point.
3. __________
Need to master discovery, take customer-centric approach.

Answer 3

Customers start from many jumping-off points.

Question 4

Customers start from many jumping-off points.
4. __________
Shift from product selling to holistic customer thinking.

Answer 4

Need to master discovery, take customer-centric approach.

Question 5

Need to master discovery, take customer-centric approach.
5. __________
End

Answer 5

Shift from product selling to holistic customer thinking.