Class 5 Flashcards
From 4, to 7, to 8 Ps
- Product
- Price
- Promotion
- Place
- Productivity
- People
- Process
- Physical environment
Sustainable products: 5 questions to ask
- Does production benefit local communities?
- Is the production process safe for workers?
- Is the product environmentally sound?
- Is the product economically viable?
- Is the product healthy for consumers?
Four levels of environmental sustainability
- Pollution control/prevention
- Product stewardship: minimizing all environmental impacts throughout the full product lifecycle
- New environmental technologies
- Sustainability vision: framework that shows how the company’s products, service, processes and policies comply with the previous 3 levels
Creating sustainable products (TNSF Principles)
Following TNSF Principles, creating sustainable products requires the adaptation of the manufacturing process by:
- Managing plastics and materials in a way that they don’t affect the environment
- Cradle-to-cradle design and manufacturing: confining toxic or harmful substances to closed-loop manufacturing cycles and keeping them from polluting the environment
Cradle-to-cradle design
Cradle-to-cradle design (also referred to as 2CC2, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems that models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms.
Designing greener products
- Considering the entire lifecycle
Full life cycle analysis of the product
- Comparing costs associated with energy and resource usage and environmental emissions associated with existing product designs, manufacturing and packaging methods and their alternatives
- Identifying significant for reducing energy use, water use and waste
- Comparing energy and resource usage and environmental emissions associated with competitive products
15 strategies for Sustainable Product Design
- Sustainable harvesting and mining practices
- Recycled content
- Source Reduce
- Organically grown
- Fair trade
- Reduce toxicity
- Think global, grow local
- Responsible manufacturing practices
- Energy and fuel efficient
10 Water-efficient - Extend product life
- Reusable anf refillable
- Recyclable
- Compostable
- Safe-for-disposal
Sustainable Packaging
- Beneficial, safe and healthy for individuals and communities throughout its life cycle
- Meets market criteria for performance and cost
- Sourced, manufactured, transported and recycled using renewable energy
- Maximises use of renewable or recycled source materials
- Is manufactured using clean production technologies and best practices
- Is made from materials healthy in all probable end-of-life scenatios
- Physically designed to optimize materials and energy
- Effectively recovered and utilized in bilogical and industrial cradle-to-cradle cycles
Sustainable Labeling
Third party certifications seals indicating that a product meets certain standards for social or environmental performance
Co-branding: Certification brand lends credibility to the product brand, and, in turn, a sustainable product supports the value of the certification
- Sustainable lables represent a source of competitive advantage
Eco-Innovation Definition
Innovating at the concept stage or developing entirely new products and services (including materials and technologies) capable of performing the same function as existing ones only with significantly less environmental impact
Eco-Innovation end resulrs
- Solving environmental issues
- Meeting consumers’ needs
- Transforming one company profitably
Strategies for Eco-Innovation
- Innovate at the system level
- Develop new materials
- Develop new technologies
- Develop new business models
- Restore the environment
Innovation at the system level (3 ways)
- Changing elements in a product system
- Dematerializing the product
- Creating a new product system
Dematerializing the product : Definition + 3 ways
Fewer resources are used to create the same or equivalent benefits
3 ways:
- Limit the quantities of materials to higher quality durable goods
- Move from disposable goods to higher quality durable goods
- Convert traditional ownership of durable goods to shared ownership, shared use or rental programs
