Client Brief

Question 1

Client brief formats (6)

Answer 1

-negotiated
-meeting/ discussion
-written
-informal
-formal
-commission

Question 2

What is meant by a negotiated client brief

Answer 2

• client and design team discuss needs of client and the product they want
• an agreement
• advantage: design team has their opinions and ideas heard in final idea
• final idea combines views of both client and designer
• often take longer
• can end up being quite different from initial idea client had

Question 3

Is a negotiated client brief written or discussed

Answer 3

Discussed

Question 4

What happens when a client brief is discussed in a meeting

Answer 4

• in person discussion
• client talks about what they think they would like to achieve
• design team takes notes
• details may be missed or taken down wrongly
• perhaps details are misunderstood

Question 5

What is meant by a written client brief

Answer 5

• recorded document
• formal or informal
• helps guide the designers
• could be either word processed or a presentation
• provides enough detail for a face to face meeting to not be needed
• useful for busy companies or with a different time zone

Question 6

What is meant by an informal client brief

Answer 6

• no official documentation
• brief may lack detail
• could just be an idea or concept
• ## often no set bladder

Question 7

What is meant by a formal client brief

Answer 7

• clear and easy to understand
• written document
• includes info about what client wants to achieve
• has a timescale
• not a contract or legal document
• design team usually gains more detailed info through meetings with client if needed

Question 8

What is meant by a Commissioned client brief

Answer 8

• formal
• arrangement for specific piece of work
• clear contract and budget
• usually between a larger company and a smaller one that they have chose