CM 2 Flashcards

(38 cards)

1
Q

The audience if the END and OBJECT of the speech

True or False

A

True

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2
Q

A state in which the speaker, the audience and the occasion overlap

A

THE RHETORICAL SITUATION

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3
Q

The reason why a speech needs to be delivered

A

Exigence

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4
Q

The particular speech given by a speaker to an audience on a specific occasion is the result of some real and perceived need that the speech might help address

A

The rhetorical situation

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5
Q

Study of intended audience

A

AUDIENCE ANALYSIS

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6
Q

Tailoring the speech to address the unique needs, interests and expectations

A

Audience Adaptation

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7
Q

According to Berger and Calabrese, The two crucial components in identifying effective speech goals are

A

Audience analysis and Audience Adaptation

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8
Q

What is step 1?

A

Identify potential topics

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9
Q

Broad area of knowledge

A

Subject

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10
Q

A narrower aspect of a subject

A

Topic

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11
Q

Uncritical and non-evaluative process of generating associated ideas. When you do this, you list as many subjects as you can.

A

Brainstorming

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12
Q

Visual means of exploring connections between a subject and related ideas

A

Concept-Mapping

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13
Q

What is step 2?

A

Analyze the Audience

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14
Q

What is under step 2?

A

Demographic Data and Subject-Related Data

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15
Q

Age, sex, education, income, occupation, socio-economic status, race, ethnicity, religion, geographic uniqueness, and language

A

Demographic Data

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16
Q

Audience-Disposition data: level of knowledge, interest, and attitude

A

Subject-Related Data

17
Q

What is step 3?

A

Examine the Occasion

18
Q

Practice of ignoring the values, needs, and interests of an audience leaving them to feel excluded. ​

A

Marginalizing

19
Q

Assuming all members of the audience have similar knowledge or belief simply because they belong to a specific demographic

20
Q

it is made up of the expected purpose and setting of the speech. The following will guide you in selecting the topic with regards to the audience. ​

21
Q

What is under Step 3?

A
  1. What is the intended purpose? (Why speech is given)
  2. What is the expected length? (expect attention span)
  3. When and where will the speech be delivered?
  4. What equipment is necessary and available?​
22
Q

What is step 4?

A

Write your speech goals

23
Q

are those that identify the intent of the speech

A

General Speech Goals

24
Q

are those that identify the desired response of the audience (Drafted, Focused, Articulated)

A

Specific Speech Goals

25
Steps is developing the body of speech
step 1: Identifying main points step 2: select a main point pattern
26
Sometimes called sequential order or chronological order, _______ arranges main points into sequence or steps in a process. ​
Time order
27
One way people connect is through storytelling. This order conveys ideas in a story format or a series of stories. ​
Narrative order
28
This order arranges main points using logical relationship among the ideas. This means ideas are arranged in general vis-à-vis specific or important to less important. ​
Topical Order
29
This order arranges the main points according to the relational context of the ideas (cause and effect, comparison and contrast, definition, by example, illustration or description among others).​
Logical reasons order
30
What is the length of an introduction?
normally 10%
31
Tips on developing the intro
Tip 1: Startling statements Tip 2: Questions Tip 3: Quotations and Stories Tip 4: Action Tip 5: Suspense Tip 6: Jokes
32
a shocking expression or example
Startling Statements
33
What type of questions can you ask?
Rhetorical or Direct questions
34
How long is the conclusion
5% of the speech
35
An effective conclusion includes an abbreviated restatements of your keypoints. ​
Summarize the speech
36
A short statement providing closure by driving home the importance of the speech. ​
Clincher
37
Examples of Clincher
Vivid Imagery/ Appeal or call to action
38