CMN final

Question 1

esteem support

Answer 1

involves efforts to make another person feel valued and competent

Question 2

social network support

Answer 2

family members, friends, professionals

Question 3

overempathsizing

Answer 3

too much empathy

Question 4

emotional contagion

Answer 4

actually feeling emotions similar to the other person’s

Question 5

What did the study find?

Answer 5

children were more likely to report more intense physical activity when in the company of close friends or peers

Question 6

cascade effect

Answer 6

changes in one person’s behavior can cascade out across a social network, producing behavior changes in other people in the population

Question 7

friend paradox

Answer 7

your friends have more friends than you do

Question 8

Why was the highest indegree less effective than the friend nomination in the research?

Answer 8

popular people are friends with each other so won’t spread as far as random people who can reach people outside the network and spread further

Question 9

buffering hypothesis

Answer 9

social support is most important in potentially stressful situations when we know there are other people for us that can buffer us from feeling overwhelmed

Question 10

main effect model

Answer 10

social support is beneficial even when we are not encountering notable stressors

Question 11

health efficacy

Answer 11

when people believe they can manage their health successfully

Question 12

internal locus of control

Answer 12

the belief you can control your own fate

Question 13

external locus of control

Answer 13

the belief that events are controlled by outside forces

Question 14

action-facilitating support

Answer 14

facilitating action, performing tasks and collecting information

Question 15

instrumental support

Answer 15

tasks and favors

Question 16

information support

Answer 16

performing data search, sharing personal information

Question 17

nurturing support

Answer 17

building self esteem, acknowledging and expressing emotions and providing companionship

Question 18

emotional support

Answer 18

includes efforts to acknowledge and understand what another person is feeling

Question 19

overhelping

Answer 19

providing too much instrumental assistance

Question 20

overinforming

Answer 20

forcing information on people when they are too distraught to understand or accept it

Question 21

public health

Answer 21

the science and art of preventing disease, prolonging life and promoting physical health and efficiency through

Question 22

social mobilization

Answer 22

process of bringing together all possible intersectional partners and allies to participate in development programs

Question 23

risk communication

Answer 23

an ongoing process that involves disseminating information and engaging in interactive discussions about how people perceive risks and how they feel about risk message

Question 24

three risk communication traditions

Answer 24

helping people who insufficiently concerned. reassuring and calming people who are excessively concerned. working with people who are appropriately concerned

Question 25

crisis communication

Answer 25

an approach used by scientists and public health professionals to provide information that allows an individual, stakeholders or an entire community to make the best possible decisions about their well-being, under nearly impossible time constraints, while accepting the imperfect nature of their choices

Question 26

perceiving risk

Answer 26

people tend to perceive them to be greater than they actually are or illusions of invulnerability

Question 27

the role of fear

Answer 27

to get people to take precautions without frightening them

Question 28

social media and crisis communication

Answer 28

reach, speed and interactivity

Question 29

why is social media important?

Answer 29

share information and expedite two way communication between health officials and the public

Question 30

five lessons from past health promotion campaigns

Answer 30

get to know the audience. invest in communication infrastructure. make healthy options accessible. take a multimedia approach. set clear goals and measure your success

Question 31

get to know the audience

Answer 31

should know their audiences well and design campaigns to suit those audiences

Question 32

invest in communication infrastructure

Answer 32

increase utilization of health centers

Question 33

make health options accessible

Answer 33

actions are more empowering than words alone. need to make health options readily apparent, appealing and available

Question 34

take a multimedia approach

Answer 34

multimedia approach may be more beneficial than using only one channel

Question 35

set clear goals and measure your success

Answer 35

establish clear goals and measure your success

Question 36

knowledge gap hypothesis

Answer 36

proposes that people go high SES tend to be knowledge rich and people of low status tend to be knowledge poor which widens the knowledge gap

Question 37

reasons that underprivileged persons are hard to reach with health messages

Answer 37

trust, digital divide, preference of interpersonal sources, existing knowledge and different priorities

Question 38

trust

Answer 38

may be skeptical about mainstream messages because they seem irrelevant or mistrust the sources

Question 39

digital divide

Answer 39

separates the information rich and information poor

Question 40

preference of interpersonal sources

Answer 40

more likely to believe friends and health professionals over the mainstream media, but don't have ready access to health experts

Question 41

existing knowledge

Answer 41

people may filter out new information because it doesn't mesh with what they know or believe

Question 42

different priorities

Answer 42

underprivileged audiences may have different priorities

Question 43

establish campaign goals and objectives

Answer 43

objectives are clear, measurable terms that state exactly what a campaign aims to achieve and should be oriented to the overall purpose of the campaign

Question 44

the meth project

Answer 44

became famous for its use of graphic images and shocking scenarios. however researchers found no statistical evidence that the meth project worked

Question 45

the elaboration likelihood model

Answer 45

when we are highly involved with a message, we pay closer attention to details and evaluate the message thoroughly

Question 46

tailored heath messages

Answer 46

have greater impact on recipients' behavior than more generic messages in general. can be tailored based on culture, ethnicity, literacy, educational attainment, health status

Question 47

message framing

Answer 47

about the way people interpret health related behaviors

Question 48

gain frame appeal

Answer 48

emphasizes the positive consequences of doing the recommended behavior

Question 49

loss frame appeal

Answer 49

emphasizes the negative consequences of not doing the recommend behavior

Question 50

logic appeals

Answer 50

attempts to show an evidentiary link between a behavior and a result

Question 51

narrative messages

Answer 51

inspire a sense of realism, allows us to identify with characters and engage us emotionally and cognitively

Question 52

narrative persuasion

Answer 52

transportation and emotional response

Question 53

emotional appeals

Answer 53

positve effect, negative effect, novel and shocking messages

Question 54

positive affect appeals

Answer 54

campaigns may inspire positive affects because the messages themselves are pleasant or entertaining

Question 55

negative affect appeals

Answer 55

campaigns may motivate people by making them feel anxious, guilty or fearful

Question 56

novel and shocking messages

Answer 56

tend to catch people's attention and stick to their memory

Question 57

third person effect

Answer 57

tendency that people perceive that mass media messages have a greater effect on others than on themselves

Question 58

social comparison theory

Answer 58

suggest that people judge themselves largely in comparison to others

Question 59

pathologizing the human body

Answer 59

advertisers accused of making people feel bad about themselves so they will consider buying products that will help them make the "necessary fixes"