Coca Cola- Global Bevarage Giant Flashcards
Facts about Coca-Cola?
Operates in over 200 countries, making it the largest beverage company, Vertical Integration.
SInaltrainal, Colombia case.
Factory famous for low wages, bad working conditions, water pollution and even shootings to discourage union membership.
Positives of globalisation of Coca-Cola?
Employment in poor countries, local bottlers profit from sale, investment of $90 million in R&D in Shanghai and $2 billion in India since 2011.
Negatives of globalisation of Coca-Cola?
Long hours of work for minimum wage, harsh working conditions, links to obesity, used more water than 25% of the world population in 2012, pesticide residue found 30 times more than allowed in their product.