cognitive priming Flashcards
1
Q
What is cognitive priming?
A
Exposure to violent media activates stored aggressive scripts in memory, making aggressive responses more likely.
2
Q
What study supports cognitive priming?
A
Fischer & Greitemeyer: Men exposed to misogynistic lyrics showed more negative behaviours toward women.
3
Q
What’s a practical implication of cognitive priming?
A
Aggressive media can make people interpret cues as hostile—interventions could target these scripts to reduce violence.
4
Q
What is a limitation of cognitive priming research?
A
Confounding variables like game complexity. Zendle found priming effects disappeared when complexity was controlled.
