Colour Theory Keywords Flashcards
colour unity
achieved by limiting the amount of visual information and establishing visual relationship or relatedness between colour variables
colour variety
achieved through a greater amount of visual information and establishing visual contrast among the colour variables
Hue Contrast
colour temperature warmness/coolness
Value Contrast
brightness contrast (light/dark)
Chromatic Contrast
degree of saturation difference between colours (low saturation vs high saturation)
Contrast of Extension
proportion size of colour in relationship to eachother
Colour interaction
perceptual colour effect occur, where comparatively the perceptual complement of one colour visually modifies another colours appearance
colour proportion
proportion is the relationship of the parts and therefore in the case of colour the proportional relationships of colour areas used in a colour grouping combination
colour distribution
the distribution or appointment of the colour palette throughout a space
colour and scale
the influence of colour affecting the perceived size of objects or enclosing elements
perceived spatial size: light value colours do what?
expand space
perceived spatial sizeL dark value colours do what?
compress space
inherent colour
natural colour of material
applied colour
applied pigment, dyes, paints etc.
colour blocking
where colours of a scheme are not integrated but are applied in block areas (used in retail to make things pop)
colour differentation
application of colour to mark territorial boundaries
colour coding
organizational system of colour to create a memory cue for people (way finding cues)
optical mixture
colours optically diffuse to become one new colour due to “miniscule” scale of a pattern or interweave
colour and duration
peoples initial response to spatial colour compared with their experience over time (length of stay)
colour and audition
corelation studies between peoples voice levels and spatial colour pallettes
colour and appetite
correlation studies between food appearance and good appetite and spatial colour palette.
