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1
Q

what is mass communication

A

society wide communication to large audicences

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2
Q

what is group communicationn

A

Communication to 2+ people

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3
Q

What is intetpersonal communication

A

Communicaton between 2 people

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4
Q

Mass com

A

When an individual uses tech to send out a message to a large audience

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5
Q

Legacy media

A

Refers to long standing media coperations

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6
Q

Digital media

A

Referes to media industries in large tech spaces like netflix buzzfeed and ai

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7
Q

Media literacy

A

Peoples understanding of their media evniorment like how it operates to make a profit and how they influecne people

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8
Q

Paradigm

A

a method or apporach for understanding and conduction research

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9
Q

Law

A

Patterns or effects that are scientifically proven

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10
Q

What are message effects

A

Cognitive attidunal behavioral and psyhological

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11
Q

what is medium effect

A

When the audience is shaped or affected not necessarily by the content of the message, but by technology

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12
Q

What is cultivation theory

A

that exposure to media over time and create a world view that doesnt reflect reality

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13
Q

What is the agenda setting theory

A

That the media may not tell us how to think but rather what to think about.

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14
Q

Framing theory

A

Emphasing certain topic attitudes by narrowig topic foucus and shapes out people think about certain events,

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15
Q

Gratification theory

A

Assumes auidcneces are active sophisticated consumers of carefully select media based off wants and needs

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16
Q

Third person effects

A

Others are more influenced by the media than ourselves are.

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17
Q

Traditions of privatations

A

us media is commercial for profit its also privatized by coperations and families govt regulates it as well

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18
Q

When did the radio act become a thing

A

1927 and creates a federal radio commision to regulate broadcast deems airwaves as public intrest

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19
Q

When was the communications act a thing

Study These Flashcards
A

1934 replaced the frc wirh the fcc as federal arm regularting of mass media and issues brodcasting licenses

20
Q

How many people owned media companies

Study These Flashcards
A

Since 2006 6 major companies owned most media sources

21
Q

What. was deregulation

Study These Flashcards
A

first overhaul of media regualtion in 30 years enabled cross ownership of media

22
Q

What are some major legacy media comapnies

Study These Flashcards
A

Warner media, Viacom, bertelsmann, news corp, and comcast

23
Q

What is major digital media

Study These Flashcards
A

Apple Amazon meta netflix open ai

24
Q

Legacy Media

Study These Flashcards
A

Iheartmedia Gannet and nexstar

25
What is media long tail
Defined by declian in mass media More niche content targeted to smaller audiences markets than popular content with mass appeal lower cost reaching submarkets. Democratization of disribution
26
Profit models
Subscriptions, paid advertising, a la carte, paid content, corporate sponsorship, syndication rights, residuals, and producer synergy
27
Who controls media content
Coroprate owners advertisers federal governmtent special intrest groups talent adn creatives
28
History of print news
1450 Gutenberg printing press, 1600s colonial press, 1814 launch of steam powered printing press, and 1833 the penny press democratizes news
29
Who jospeh oulitzer moderniezes news
introdcues visual focus by using large headlines and also crafted story telling made sunday paper to sttract mass appeal and aslo included stories for immagrants. Lastly investigative journalism
30
William randolh
Added flair to Pulitzer's storytelling style
31
What are muckrakers
New era of journalism which was investiagtive it challened big buisness like oil and insurance by the 1900s they left and lost some credibility
32
What did news magazines do?
Broaded scope and influence of photo journalism Also documented mass industrilaztion
33
What was watergate
Watergate 1974 was a scandal, being the burglary of the DNC headquarters by the Nixon campaign. Reporting led to him resigning; it was an example of WATCHDOG journalism
34
What is broadcast news
1920s/30s Radio competes with print news 19302 Murrow gains influence and trust radio enhances trust between journalists and the public 1940s public turned radio for WW2 coverage and breaking news
35
Top print circulations
the wall street journal new york times washington post the new york post USA today and the los angeles times
36
What are some profit models
Digital advertising like reels banner ads and pop ups subscriptions restricted content and documentaries
37
Digizatoin of news
1990s blogs help set the news agenda, report amaon revives the washington post social media has live posts
38
History of audio
1877 edison invests first recording device for dictating info not music in 1877 mary had a little lamb was recorded for the first time in 1889 berliners gramophone records to flat discs lounder and better for entertainment 1935 hi figh tech improves sound quality
39
Radios development
1844 morse code was invented in 1894 marconi wireless telegraph used radio waves to communicate used by the US navy 1915 sarnoffs radio box memos outlines potential of radio waves for mass communication and in 1920 1st commercial audio radio station launched
40
What did the rca do
Allowed to emerge as a private monopoly to prevent govt control
41
When was the radios golden age
1920s-40s Popularized dramas and soap operas, action stuff too, Entertainment shifted into the home
42
When did rock n roll begin
Began in the 1940s and goes mainstream in the 1950s, and added electric guitar to commercial music
43
Motown
1949 Billboard starts classifying R&B as a genre
44
Hip hop
started in the Bronx in the 1970s and spread by passing mixtapes
45
Disco
became popular in 1970s among the gay culture and drew from latin and black muscical popularizing the genre also influenmced main stream hip hop
46
Portability
1979 sony walkman makes music portable 1990s: MP3s enhanced music sharing reduces Fm demand itunes came out in 2001
47

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