com prac

Question 1

What is the primary goal of selling techniques?

Answer 1

To persuade customers to purchase a product or service.

Question 2

True or False: Promotion is only about advertising.

Answer 2

False

Question 3

Fill in the blank: Market segmentation involves dividing a market into smaller groups based on __________.

Answer 3

characteristics or needs.

Question 4

What is the purpose of market segmentation?

Answer 4

To target specific customer groups more effectively.

Question 5

Which of the following is NOT a type of market segmentation? A) Demographic B) Geographic C) Emotional D) Psychographic

Answer 5

C) Emotional

Question 6

What is superannuation?

Answer 6

A retirement savings plan in which employees contribute a portion of their income.

Question 7

True or False: Selling techniques can include both verbal and non-verbal communication.

Answer 7

True

Question 8

What is a common selling technique used to close a sale?

Answer 8

The assumptive close.

Question 9

Multiple Choice: Which of the following is a promotional technique? A) Cold calling B) Social media marketing C) Price skimming D) All of the above

Answer 9

D) All of the above

Question 10

What does the term ‘target market’ refer to?

Answer 10

The specific group of consumers that a business aims to reach with its products.

Question 11

True or False: Superannuation is mandatory for all employees in Australia.

Answer 11

True

Question 12

What is a common demographic factor used in market segmentation?

Answer 12

Age.

Question 13

Fill in the blank: The marketing mix includes product, price, place, and __________.

Answer 13

promotion.

Question 14

What is the difference between direct and indirect selling?

Answer 14

Direct selling involves selling directly to consumers, while indirect selling involves intermediaries.

Question 15

Multiple Choice: Which promotional strategy focuses on building long-term customer relationships? A) Sales promotions B) Public relations C) Personal selling D) All of the above

Answer 15

D) All of the above

Question 16

What is a unique selling proposition (USP)?

Answer 16

A feature or benefit that makes a product stand out from competitors.

Question 17

True or False: Market segmentation can help businesses optimize their marketing strategies.

Answer 17

True

Question 18

What is the main advantage of using social media for promotion?

Answer 18

Wider reach and engagement with target audiences.

Question 19

Fill in the blank: A __________ is a visual representation of a company’s sales process.

Answer 19

sales funnel.

Question 20

What type of market segmentation focuses on where consumers live?

Answer 20

Geographic segmentation.

Question 21

True or False: Superannuation funds can only be accessed after retirement.

Answer 21

True

Question 22

What is the role of a sales representative?

Answer 22

To sell products and build relationships with customers.

Question 23

Multiple Choice: What is the first step in the selling process? A) Closing the sale B) Prospecting C) Presentation D) Follow-up

Answer 23

B) Prospecting

Question 24

What is a sales pitch?

Answer 24

A presentation designed to persuade a customer to buy a product.

Question 25

Fill in the blank: __________ segmentation divides the market based on consumer attitudes and lifestyles.

Answer 25

Psychographic

Question 26

True or False: Effective promotion can lead to increased brand awareness.

Answer 26

True

Question 27

What is an example of a promotional tool?

Answer 27

Coupons.

Question 28

What does 'B2B' stand for?

Answer 28

Business to Business.

Question 29

Fill in the blank: A __________ is a business strategy that involves reducing prices to attract customers.

Answer 29

price promotion.

Question 30

What is the significance of customer feedback in selling?

Answer 30

It helps improve products and selling techniques.

Question 31

Multiple Choice: Which of the following is a type of promotional mix? A) Advertising B) Personal selling C) Sales promotion D) All of the above

Answer 31

D) All of the above

Question 32

What is the purpose of a customer loyalty program?

Answer 32

To encourage repeat purchases by rewarding customers.

Question 33

True or False: The target market for a luxury car is typically broader than that for a budget car.

Answer 33

False

Question 34

What is the role of advertising in promotion?

Answer 34

To inform and persuade potential customers about products.

Question 35

Fill in the blank: __________ is the process of identifying and understanding consumer needs.

Answer 35

Market research

Question 36

What is a common objective of promotional activities?

Answer 36

To increase sales.

Question 37

Multiple Choice: Which factor is NOT considered in demographic segmentation? A) Age B) Income C) Personality D) Gender

Answer 37

C) Personality

Question 38

What is a sales strategy?

Answer 38

A plan to achieve sales goals.

Question 39

True or False: A well-defined target market can lead to more effective marketing campaigns.

Answer 39

True

Question 40

What is the importance of branding in promotion?

Answer 40

It helps differentiate a product from competitors.

Question 41

Fill in the blank: __________ marketing focuses on building relationships with customers over time.

Answer 41

Relationship

Question 42

What is the purpose of a promotional budget?

Answer 42

To allocate funds for marketing activities.

Question 43

Multiple Choice: Which of the following is a disadvantage of online selling? A) Global reach B) Lower costs C) Lack of personal interaction D) Convenience

Answer 43

C) Lack of personal interaction

Question 44

What is market positioning?

Answer 44

The process of establishing a brand's image in the minds of consumers.

Question 45

True or False: Sales promotions are usually short-term strategies.

Answer 45

True

Question 46

What is the role of a marketing manager?

Answer 46

To develop and implement marketing strategies.

Question 47

Fill in the blank: __________ is a financial strategy to save for retirement.

Answer 47

Superannuation

Question 48

What is the main purpose of customer segmentation?

Answer 48

To tailor marketing efforts to specific groups.

Question 49

Multiple Choice: Which of the following is a benefit of market segmentation? A) Increased competition B) Better customer satisfaction C) Higher prices D) Reduced marketing costs

Answer 49

B) Better customer satisfaction

Question 50

What is a key characteristic of effective promotional messages?

Answer 50

Clarity and relevance.

Question 51

True or False: Personal selling is usually conducted through digital platforms only.

Answer 51

False

Question 52

What is the significance of the sales process?

Answer 52

It provides a structured approach to selling.

Question 53

Fill in the blank: __________ refers to the practice of offering discounts to stimulate sales.

Answer 53

Sales promotion

Question 54

What is the importance of understanding consumer behavior in selling?

Answer 54

It helps tailor sales approaches to meet customer needs.

Question 55

Multiple Choice: Which of the following is an example of psychographic segmentation? A) Age B) Income C) Lifestyle D) Location

Answer 55

C) Lifestyle

Question 56

What is the role of a personal selling approach?

Answer 56

To build relationships and trust with customers.

Question 57

True or False: Companies do not need to consider competition when developing a selling strategy.

Answer 57

False

Question 58

What is the main advantage of using a mixed promotional strategy?

Answer 58

It allows reaching a wider audience.

Question 59

Fill in the blank: The __________ is the target customer for a specific product or service.

Answer 59

target market

Question 60

What is an example of demographic segmentation?

Answer 60

Segmenting based on age or gender.

Question 61

Multiple Choice: Which promotional tool is designed to create buzz about a product? A) Advertising B) Public relations C) Direct marketing D) Personal selling

Answer 61

B) Public relations

Question 62

What is the purpose of a marketing plan?

Answer 62

To outline strategies for reaching marketing goals.

Question 63

True or False: Customer retention is less important than customer acquisition.

Answer 63

False

Question 64

What is the importance of market research in selling?

Answer 64

It helps identify customer needs and preferences.

Question 65

Fill in the blank: __________ is the practice of analyzing consumer data to improve marketing strategies.

Answer 65

Data analytics

Question 66

What is a key outcome of effective market segmentation?

Answer 66

Increased efficiency in marketing efforts.