Comm

Question 1

What is communication?

Answer 1

the engage or transfer of meaning

Question 2

What is mass communication?

Answer 2

Communication that occurs between mass media and mass audience
(one source, multiple receivers)

Question 3

Examples of mass media

Answer 3

Newspaper
Magazine
Tv
Telephone
music

Question 4

Example of digital media

Answer 4

Internet
Videogames
Social media

Question 5

Shannons basic elements of communication (Five)

Answer 5

An information source produces a message.
* A transmitter operates on the message to create a signal sent through a channel.
* A channel, which is the medium over which the signal, carrying the information that composes the message, is sent.
A receiver transforms the signal back into the message intended for delivery.
A destination, a person or machine, for whom the message is intended.

Question 6

Characteristics of interpersonal communication

Answer 6

• Involves 2 or a few people
• Feedback is immediate
• Flexible and personal

Question 7

Characteristics of mass communication

Answer 7

• Involves millions of people
• Indirect
• Unalterable and not personal

Question 8

Mass media on our lives

Answer 8

• Shape our cultural values
• Shape how we relate to each other
• Influence our self identities

Question 9

What is a media company?

Answer 9

A media company is having content that creates an audience and then sells that audience to another company
(Audience aggregators)

Question 10

Hyper-commercialism

Answer 10

Increasing the amount of commercial content in media

Question 11

Ambient advertising:

Answer 11

Placing ads in otherwise natural or nontraditional settings. Ex.
Logos imprinted on beach sand.

Question 12

Convergence Media

Answer 12

Convergence is the erosion of traditional distinctions among media

Question 13

Technological convergence

Answer 13

the merging of technologies such as the ability to watch TV shows online on sites like Hulu

Question 14

Autopoietic Technology

Answer 14

all future technologies will derive from those that now exist

Question 15

Timeline of Tech

Answer 15

1960s: ARPANET (military network).
* 1980s: World Wide Web.
* 2014: Major spending on ICT.
* 2020: Daily life integration.

Question 16

ICT

Answer 16

information and communication technology

Question 17

Moore’s Law

Answer 17

Doubling of chip density every two years
An exception to moree laws is NVDIA

Question 18

New phenomenon to DIS

Answer 18

constant connection to media
technology leads to increased levels of
multitasking and hyperconnectivity

Question 19

Social media are convergent media

Answer 19

• They enable the convergence of
  the social activities on
  single platforms.
• They advance convergence of
  different social roles onto single
  profiles

Question 20

3 main psychological biases that Decreases Information Quality

Answer 20

selective exposure
confirmation bias
desirability bias

Question 21

Empires of the Mind

Answer 21

A vast infrastructure of intelligent
persuasion to get a chokehold on mass attention

Question 22

Attention economy

Answer 22

Herbert Simon
In the “attention economy,” technologies compete to capture and exploit our mere attention, rather than
supporting the true goals we have for our lives.

Question 23

Surveillance Capitalism

Answer 23

Profit-driven data model
Susana
It’s a business models (a way of doing business)

Question 24

Poetry

Answer 24

was therefore an invention of designed
for the functional purpose of a continuing record in oral cultures.

Question 25

Print

Answer 25

- Printing therefore transcends the limits imposed by handwriting: - Writing is customized and if it is customized its harder to read, long time to copy, expensive to copy, few copies, expensive to access the copies, few people can access, few people know

Question 26

Literacy

Answer 26

the ability to understand the printed word and put it to use, and to engage fully in activities and opportunities at school, at work, and in the community. It enables people to achieve their goals and succeed in today’s world.

Question 27

Media literacy

Answer 27

- the ability to read, interpret, critically assess and productively use media texts. - The purpose of media literacy is to gain greater control over the constant influence that mass media has over our daily lives.

Question 28

4 Key concepts to media literacy

Answer 28

Framing Agenda setting Priming Addicting

Question 29

Agenda-Setting Theory

Answer 29

The mass media determine the issues that concern the public rather than the public’s views. - The transfer of topic salience from the media agenda to the public agenda (the media telling you what to think about) -WHAT -rely on the theory of attitude accessibility

Question 30

Framing

Answer 30

- Media telling how to think about those issues  - based on prospect theory

Question 31

Priming

Answer 31

involves bringing issues or attributes to the attention of audiences so they can access them “later” when forming their opinions. -rely on the theory of attitude accessibility

Question 31

Addicting

Answer 31

Conflict and polarization this means people are addicted to conflict – this gets returning audience

Question 32

Core concepts of media literacy

Answer 32

- Media messages are manufactured. - Commercial media are businesses. - All media content expresses value messages