commerce Flashcards
on thursday first period
Characteristics of an Entrepreneur
Opportunity Recognition: Entrepreneurs see and seize business opportunities.
Market Gaps: Identify unmet demands or improvements in existing products.
Strengths Alignment: Select opportunities that match their strengths and personality.
Objectives & Vision: Establish clear goals and a motivating vision for the business.
Innovation & Resilience: Embrace change and continuously improve products/services.
Case Study - Dion Devow
Business: Founded Darkies Design in 2010, focusing on Aboriginal-themed apparel.
Market Gap: Recognized a lack of Indigenous Australian clothing.
Controversial Name: Reclaimed a derogatory term to express pride in heritage.
The Selling Process
Product Differentiation: Make products appear unique or superior to competitors.
Success Factors:
Changes in packaging or labeling.
Quality service and convenience.
Better value for money.
Factors Influencing Purchase
Customer Service: High-quality service enhances customer experience.
Convenience: Products that save time, e.g., fast food.
Value for Money: Competitive pricing strategies, e.g., tiered car models.
Quality: Durable and well-designed products stand out in the market.
Targeting Customers
Market Segmentation: Divides total market into groups based on common traits (age, gender, etc.).
Target Market: Primary (major revenue source) and secondary (backup market).
Niche Marketing: Focus on a very specific segment of the market.
Promotion Strategies
outh Targeting:
Build brand loyalty through logos and social media.
Use buzz marketing for word-of-mouth promotion.
Regulation:
Governed by the Competition and Consumer Act 2010 and AANA Code of Ethics.
ASB ensures compliance with advertising standards.
Marketing Strategies
Promotion: Methods to inform, persuade, and remind customers.
Forms of Promotion:
Personal selling.
Relationship marketing.
Public relations.
Sales promotions (coupons, free samples).
Profit and Loss Statements
Trading: Income from selling goods/services.
Income Statement Components:
Revenue: Total income from sales.
COGS: Cost of goods sold.
Gross Profit: Revenue - COGS.
Expenses: Costs incurred in running the business.
Net Profit/Loss: Gross profit - expenses.
Circular Flow Model
Definition: Illustrates connections between five economic sectors: consumers, businesses, financial institutions, government, and overseas.
Injections & Leakages: Help measure changes in economic activity.
Consumer Sector
Resources: Consumers possess land, labor, capital, and enterprise.
Consumption: Households spend their income on goods and services.
Interdependence: Consumers rely on businesses for goods/services; businesses depend on consumers for income.
Business Sector
Resource Exchange: Individuals sell resources to businesses for income.
Production: Businesses utilize these resources to produce goods/services.
Interdependence: Businesses need consumer purchases to thrive.
Financial Sector
Role of Financial Institutions: Act as intermediaries between savers and borrowers.
Saving: Leakage from the flow; money set aside for future use.
Investment: Injection into the flow; borrowed money used for business expansion.
Government Sector
Levels of Government: Local, state, and federal.
Taxation: Leakage; taxes collected from income/profits.
Government Expenditure: Injection; spending on infrastructure, welfare, education, and health.
Overseas Sector
Exports: Injection; Australian goods/services sold abroad.
Imports: Leakage; purchasing foreign goods/services.
Economic Impact:
Injections > Leakages = Economic Expansion
Leakages > Injections = Economic Decline
ACCC - Australian Consumer Competition Commission
Role: Ensures fair trading and consumer protection in the marketplace.
Ethical Decision-Making
Corporate Social Responsibility (CSR): Businesses’ commitment to ethical practices, sustainability, and community engagement.
The Business Cycle
Definition: Fluctuations in economic activity over time.
Phases:
Recession: Two consecutive quarters of negative growth.
Depression: Four consecutive quarters of negative growth.
Causes of Fluctuations: Consumer spending, investments, government spending, and exports.
Economic Changes
Contraction:
Falling output and consumer spending.
Decreasing inflation, wages, and rising unemployment.
Expansion:
Rising output and consumer spending.
Increasing inflation, wages, and lowering unemployment.
Demand Definition
Demand: Quantity of a product consumers are willing to purchase at a specific price at a given time.
Law of Demand
Law of Demand:
As price increases, demand decreases.
As price decreases, demand increases.
Changes in Demand
Expansion in Demand: Increase in demand for goods and services.
Contraction in Demand: Decrease in demand for goods and services.
Supply Definition
Supply: Quantity of a good or service businesses are willing and able to offer at a specific price at a given time.
Law of Supply
Law of Supply:
As prices increase, quantity supplied increases.
As prices decrease, quantity supplied decreases.
Changes in Supply
Expansion of Supply: Increase in supply for a good or service.
Contraction in Supply: Decrease in supply for a good or service.