Commercialisation Flashcards
(10 cards)
1
Q
What are the 3 things the golden triangle consists of?
A
Sport, media, and commercialisation
2
Q
What are some advantages to elite sport as a result of the golden triangle?
A
- Increased income to the sport in TV rights
- Increased promotion of the sport
- Increased sponsorship and income from business sources
- Improved facilities benefit performer and spectator alike
3
Q
What are some disadvantages to elite sport as a result of the golden triangle?
A
- Sensationalist media reporting which focuses too much on negative aspects of sport
- Sponsors and media can change the scheduling and nature of sporting events
- Media only televises high profile sports and events
- Sponsors and media can be too demanding on elite performers and coaches
- Sponsorship deals can increase the pressure to win
4
Q
What are the reasons for ring-fencing?
A
- Access widest possible audience
- Avoid restricting coverage to subscription channels
- Increase geographical access to all viewers
- Enable viewing of events seen as a major part of cultural heritage
5
Q
What are examples of ring-fenced sports?
A
Wimbledon Tennis Championships
Olympic Games
Paralympic Games
6
Q
What is ring-fencing?
A
Certain sporting events must be available for viewing on terrestrial TV rather than satellite and subscription channels
7
Q
What are characteristics that are attractive to the media?
A
- High skill levels
- Visually appealing
- Excitement
- Easy to televise
- Competitions
8
Q
What are some advantages of media coverage for a sport?
A
- Increase the profile of the sport
- Increased participation levels
- Generates higher levels of income
- Increases standards of performance
9
Q
What are some disadvantages of media coverage for a sport?
A
- NGBs lose control to TV/sponsors losing traditional nature of the sport
- Media controls the location of the event and kick off times
- Inequalities of coverage
- More breaks in play
10
Q
A
