Commercialisation

Question 1

Define commercialisation

Answer 1

The process by which a new product or service is introduced into the general market for profit

Question 2

What Is the golden triangle?

Answer 2

The financial relationship between sport, sponsorship and media

Question 3

How is media linked to sport/spectators?

Answer 3

• media relies on subscription from spectators

- spectators can buy merchandise from media companies

Question 4

How was media and sponsorship linked?

Answer 4

• they need the media to promote the sponsorship

- The media attracts sponsorships as spectators are interested in media

Question 5

How was sports/spectators link to sponsorship?

Answer 5

• spectators will buy sponsors products

- The sponsors rely on fans buying products

Question 6

What is sponsorship?

Answer 6

Where a company pays money to a team or individual in return for advertising the product

Question 7

Why my commercialised sport change attitude of people involved?

Answer 7

Because they need to win to be successful and make money

Question 8

What are sponsors only interested in?

Answer 8

Sports that get lots of media coverage

Question 9

Why might sponsors only want to sponsor sports that have lots of media coverage?

Answer 9

If the sport is regularly publicised it will increase the chance of sales of the product they are promoting

Question 10

Why do businesses sponsor a successful individual ?

Answer 10

In order to associate the name of the product with a successful or popular individual or team

Question 11

Why do sponsors sponsor sport?

Answer 11

• to advertise their product
• Sport with lots of media will increase the chance of sales of the product
• to associate the name of the brand with the successful team or individual
• The money is tax deductible

Question 12

What is the name for sponsors that sponsor local team?

Answer 12

Philanthropic as they don’t sponsor for profit

Question 13

What are the negatives to sponsorship?

Answer 13

• sponsors linked to Performer , if the performer acts out badly the product is associated with a bad player

Question 14

Why do lots of people watch sport?

Answer 14

• it is exciting and only has a few periods when action is slow
• easy to leave for a few minutes without losing the plot of the program

Question 15

Why have some sport changed their games?

Answer 15

• to be more attractive to the media

- for example 20/20 cricket

Question 16

Why have some sports benefited from technology?

Answer 16

It keeps spectators interested for example action replay

Question 17

What are the benefits of sport linked with media?

Answer 17

• Supporters become better informed
• easier to attract sponsorship
• encourages participation
• develops role models
• multiple cameras give you as a close up view of the action

Question 18

Negatives of sport linked with media

Answer 18

• attendance may fall as more people watch from home
• only few sports on TV: minor sports are not shown
• Sports individuals lose privacy from fame
• Sport changes to attract more people for example timings of games and changing of rules

Question 19

What are the negatives of sponsorship on the performer?

Answer 19

• sponsorship may not be suitable for the performer for example unhealthy
• Fame meaning less privacy

Question 20

Benefits of sponsorship on the Performer

Answer 20

• less financial stress
• individual performance improves because additional income gives them more time to train, better equipment and better venues

Question 21

Negative’s of sponsors on sport

Answer 21

• because sponsors are inputting lots of money they have more control over who, what and when things are shown on TV
• sponsors ignore minor sports

Question 22

Benefits of sponsorship on sports

Answer 22

• increased income for sport so they don’t have to rely on income from spectators
• sponsorship have provided the finances for the development of new competitions

Question 23

What are the effects of commercialisation on officials?

Answer 23

• the officials get paid for full-time refereeing
• more frequent matches means more income for officials
• officials may become famous for refereeing higher calibre matches
• increased travel for officials as matches are played all around the world
• can be criticised by the media for bad decisions

Question 24

Effects of commercialisation on spectators

Answer 24

• more money available for better players, meaning higher standard of play
• facilities have improved for spectating matches
• spectators are more involved through huge TV screens showing replies, stats and other information
• spectators can associate themselves with the activity through buying merchandise

Question 25

Effects of commercialisation on sponsors

Answer 25

- commercialisation provide sponsors with the publicity they require for their product - Sport programs bring large audiences increases the chances of buying merchandise - good sport/team/player is associated with a good product - anything that happens negatively to the sport/team/individual will affect the sponsor on the sales of the product

Question 26

Positive impact of technology on the sponsor

Answer 26

- more cameras meaning logo is seen more which means more sales

Question 27

Negative impact of technology on sponsors

Answer 27

- injuries, cheating and losing affect sponsors via the links with performer

Question 28

Positive impact of technology on the performer

Answer 28

- safety is improved e.g. helmets - better equipment - monitor nutrition and fitness - performances can be studied through footage - rehab for injuries e.g. ice bath

Question 29

Negatives of technology on performance

Answer 29

- costs for latest technology - increased use of technology to improve performance can lead to injury, meaning shorter careers - development in technology of drugs, increases chance of cheating

Question 30

Positive impact of technology on sport

Answer 30

- coaches can provide better feedback - referees can make more accurate decisions - provide spectators better viewing of sport - improve design of equipment, clothing and footwear

Question 31

Disadvantages of technology in sport

Answer 31

- those with access to the best technology are often the winners - Time taken waiting for off-field decisions is often frustrating for spectators

Question 32

Positive impacts of technology on officials

Answer 32

- Technology is available for officials to use to make correct decisions - less criticism of officials decisions because technology proves decision right - officials can communicate with each other to verify opinions on decisions

Question 33

Negative impact of technology on officials

Answer 33

- officials rely on technology for decisions = slow decisions - if officials make a decision which is overrided by technology officials may be questioned about the accuracy

Question 34

Positive impact of technology on spectators

Answer 34

- more cameras mean a better experience at home - The use of all-weather surfaces means improve skills so better performance for spectators - all-weather pitches also lead to more matches - spectators are more informed by on-screen stats and more interactive viroid pattern - Technology makes the game more tense and interesting e.g. action replay

Question 35

Negative impact of technology on spectators

Answer 35

- officials may rely on technology for decisions which makes the game slower and boring