Commercialisation In The Media Flashcards
(30 cards)
Factors leading to commercialisation of sport
Growing public interest and spectatorship
More media interest
Professionalism
Advertising
Sponsorship
Factors leading to the commercialisation of sport
Growing public interest and spectatorship
More people now watch and play sport so more opportunity to make money
Factors leading to the commercialisation of sport
More media interest
Events are televised as media outlets see a good opportunity to make sport due to growing public interest
Factors leading to the commercialisation of sport
Professionalism
More professionals and more sponsorships from commercial organisations, so more commercialised
Factors leading to the commercialisation of sport
Advertising
Sport presents an opportunity to sell goods and can be used as a ‘billboard’
Basically seen as an opportunity to make money
Factors leading to the commercialisation of sport
Sponsorship
Basically seen as an opportunity to make money through sport
What areas do we have to know about effects of commercialisation on sport
Individual sports (sports in isolation)
Society
Performers
Spectators
+ effect of commercialisation on individual sports
Promote themselves due to increased revenue
More money to build facilities
Can develop all areas (grass roots to national teams)
- effect on commercialisation on individual sports
Less popular -> less sponsorship-> harder to develop
+ effect of commercialisation on society
As all areas can be developed from grass roots it gives everyone more of an equal chance
- effect of commercialisation on society
Due to certain people being more marketable, they attract more sponsorship, meaning success in sport can be based on more than just ability
+ effect of commercialisation to performers
Receive kit and equipment
Fund athletes travel
More time training
- effect of commercialisation on performers
More pressure to perform -> could lead to deviant behaviour
Companies demand a great deal of performers time and it could result in them having little control over their careers (Freddy Adu)
+ effect of commercialisation on spectators
More exciting
Better standard (can train full time)
More competitions and more opportunity to view sport and be inspired
- effect of commercialisation on spectators
Sport can take a second place behind advertising -> reducing enjoyment
May not agree with certain sponsors ethics such as tobacco
Made expensive to watch -> can be prohibitive
Coverage of sport by the media today
TV = terrestrial, satellite, pay - per - view
Printed press - newspaper, magazines
Radio - local and national stations, dedicated sports channels
Internet
Reasons for changes since the 1980s
More technology
When Sky spent money on securing rights to show certain events
More globalised
More coverage of minority sports
What areas do we have to know about positive and negative effects of the media
Performers
Individual sports (in isolation)
Spectators
+ effects of media on performers
Can raise profile
Help develop career
- effect of media on performers
Increase pressure
Can receive abuse for poor performances
+ effect of media on individual sports
Raise profile
Boost participation
More coverage of minority sports
Increases revenue
- effect of media on individual sports
Can highlight negative aspects of sport - such as hooliganism
Lesser known sports suffer
+ effects of media on spectators
More accessible
Ready to view 24/7
- effects of media on spectators
Cost can be prohibitive
Possibly promoting hooliganism and providing negative coverage
