Commercialisation of the Modern-Day Sport (Section C)

Question 1

Sport and Media

Advantages to spectator

Answer 1

• Makes the sport more exciting
• Playing time are altered to spectators can attend
• Follow your role models
• Become more knowledgeable

Question 2

Sport and Media

Disadvantages to spectator

Answer 2

• Pay-per view , increased prices
• Traditional nature of sport is changed
• Tickets are allocated to large companies
• encourages deviant behaviour

Question 3

Sport and Media

Advantages to the sport

Answer 3

• Funding to develop grass roots of sport
• Increased competitions
• Increased participation
• Helps less well-known sports
• TV right are brought for large sums of money
• Raise profile of sport
• Funding for facilities and coaching
• World wide coverage

Question 4

Sport and Media

Disadvantages to sport

Answer 4

• Playing times are altered
• Traditional nature of sport is changed
• More popular sport gain more coverage
• Increase inactive spectators
• Less amateur sport
• inflate problems within the sports world

Question 5

Sport and Media

Advantages to performer

Answer 5

• Increased earnings
• Increased number of sponsorship deals
• Become role models
• Alternative career opportunities

Question 6

Sport and Media

Disadvantages to performer

Answer 6

• Intrusion on personal life

- Increased pressure to perform

Question 7

Reasons why athletes should consider the nature of sponsors product?

Answer 7

• Role models have responsibility
• Product should suit the nature of sport
• Could bring criticism upon themselves

Question 8

Reasons Why athletes should not consider the nature of the sponsor’s product?

Answer 8

• They never asked to be a role model
• Unlikely that other forms of support would be available
• Other companies may withdraw financial support

Question 9

Advantages of sponsorships

Answer 9

• Brands will stand out
• Adds value to product being marketed
• Business is formed

Question 10

Disadvantages of sponsorships

Answer 10

• Uneven development across sports
• More popular sports get more media coverage and deals
• Sponsors can withdraw if demands aren’t met

Question 11

Advantages of commercialisation

Answer 11

• Money for facilities and coaching
• Leads to more events
• Athletes earn an income
• Raises profile of sport

Question 12

Disadvantages of commercialisation

Answer 12

• Encourages deviant behaviour
• Encourages people to spectate
• Tends to support already popular sports
• Favours males over females
• Reduced amateur sports

Question 13

Technology in sport (positive)

Answer 13

• Ensure that the correct decisions are made (video ref/photo finish)
• Allows officials to communicate
• Less pressure for officials in the field
• Creates crowd excitement when waiting for the final decision
• New and improved training equipment
• Influences higher levels of performance

Question 14

Technology in sport (negative)

Answer 14

• Officials using tech could be wrong
• Tech must be accurate
• Changes the nature of the sport
• Lots of money required
• Breaks disrupt the flow of the game

Question 15

Technology in sport (Athlete)

Answer 15

• Video analysis to improve athletes performance
• Rehabilitation
• Educate on techniques and mechanisms

Question 16

Factors affecting Ethnic minority

Answer 16

• Racism
• Decisions made are handle by white middle class males
• Channelling into certain sports
• Stereotyping that athletes are suitable for certain sports

Question 17

Factors affecting female athletes

Answer 17

• They learn expected roles through socialisation
• Sports are seen to be for men
• Women are stereotyped for a domestic role
• Women attract less media coverage and sponsorship
• Denied opportunities due to medical beliefs in fertility

Question 18

Factors affecting the social class

Answer 18

• Middle class have more time and disposable income
• Middle class controls the sport
• Working class had to wait for the provision of facilities