Commercialization + Business Start-Up

Question 1

What are the three options to exploit your new product or technology?

Answer 1

1. Licensing
2. Partnering
3. DIY

Question 2

When would you consider licensing?

Answer 2

When to consider:
- Do not have R&C to bring product to market and do not have the desire to build those skills
- When you want to get to the market fast
- When you want to move faster than other company’s R&D, who will then potentially patent

Question 3

What are risks associated with licensing?

Answer 3

• It is only beneficial when you have top product
• Makes you reliant on other companies to succeed