Communication Techniques Flashcards
(18 cards)
Hyperbole
exaggeration for emphasis or for rhetorical effect
euphemism
substitution of an agreeable or at least non-offensive expression for one whose plainer meaning might be harsh or unpleasant
paralipsis
emphasis of an idea by the presence that it is too obvious to discuss
rhetorical questions
a question not intended to require an answer — where the question itself raises the point being made
anecdote
a short story significant to the story at hand, to add personal knowledge or experience to better resonate with the audience
antithesis
opposition, or contrast of ideas or words in a balanced or parallel construction
figurative language
use of metaphor, personification or simile to compare
tricolon
rule of three — a series of three parallel words, phrases or clauses
alliteration
repetition of the same sound beginning several words in sequence
assonance
repetition of the same sound in words close to each other, usually vowel sounds. Creates rhythm that draws readers in
logos
an argument based on facts, evidence and reason
ethos
an argument based on character, to make their work seem credible
pathos
an argument based on feelings
visual
(semiotic mode) what you can see
gestural
(semiotic mode) facial expression and body language
spatial
(Semiotic mode) how things in text are positioned
linguistic
(semiotic mode) words and phrases that stand out, literary devices used
aural
(semiotic mode) music and sound effects, speaker’s tone
