Comopment 2

Question 1

What is a logo

Answer 1

A logo is a name, mark, or symbol that represents an idea, organization, publication, or product.

Question 2

What makes an effective logo

Answer 2

A good logo should be unique so it stands out and becomes memorable.
• A strong logo is easily recognisable, reflects the business and builds customer loyalty

Simple
• Memorable
• Timeless
• Versatile
• Appropriations

Question 3

Brand identity

Answer 3

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers

Question 4

Company branding

Answer 4

Promotes company awareness/recognisable
• Promotes company image and values
• Builds trust with the consumer and promotes company/brand loyalty
• Develops strategies for marketing and advertising
• Sets out guidance for company design/appearance (style guides

Question 5

Style guides

Answer 5

Style guides are used to ensure visual consistency in the company’s brand

Question 6

Product branding

Answer 6

Product branding is when marketers introduce a product to the public with its own unique identity

Question 7

What are the aims of branding

Answer 7

Branding promotes the company image and values making it easily recognisable. This builds trust with its customers and develops brand loyalty.

Question 8

Columns

Answer 8

Vertical blocks of content positioned on a page

Question 9

Alley

Answer 9

The vertical white spaces between column

Question 10

Subhead

Answer 10

These are used to break an article into various sections or compartments, indicating what the next set of paragraphs is going to talk about.

Question 11

Headline

Answer 11

It is the most important element of a magazine layout design. It can be of various sizes,but should be set in a size bigger than the other text elements in the page

Question 12

Running head

Answer 12

These are usually placed at the top of every page of a magazine

Question 13

Margins

Answer 13

The white space around the edges of a page

Question 14

Captions for images

Answer 14

Describes an image and should ideally be placed immediately below the image

Question 15

Body text

Answer 15

This is a more lengthy and detailed part of a magazine article

Question 16

Gutters

Answer 16

The vertical white spaces between two pages

Question 17

Introduction paragraph

Answer 17

The main piece of content that introduces a reader to an article. It carries forward what a headline has succeeded in doing - catching the attention of a read

Question 18

Panel

Answer 18

Such boxes contain important facts related to the topic of the article that a reader should know while reading a magazine article. These could be statistics or dates or anything factual in nature which is important to know and short in length

Question 19

Grids

Answer 19

In design, a grid is a system for organizing layout. The layouts could be for print (like a book,magazine, or poster), or for screen (like a webpage, app, or other user interfaces

Question 20

What is advertising

Answer 20

Advertising is the practice and techniques used to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in the hope of drawing attention from consumers to increase sales.

Question 21

Marketing and advertising examples

Answer 21

Leaflets
• Brochures
• Flyers
• Banners
• Magazines/Newspapers
• Billboards/Hoardings
• Posters
• TV/Radio
• Social Media
• Website
• Point of sale display
• Business cards
• Vehicle wraps/Vehicle livery
• Sponsorship
• Merchandise
• Celebrity endorsement

Question 22

Advantages of some advertising

Answer 22

Digital advertising can be changed or updated easily (Digital billboards, social media)
• Can target specific customers – magazines
• World wide exposure – ( TV Premier league sponsorship)

Question 23

Disadvantages of some advertising

Answer 23

Paper based advertising can become outdated quickly (billboards, leaflets. Flyers, brochures)
• High printing costs (billboards, leaflets. Flyers, brochures)
• low customer exposure to the advertising (Billboards – need to drive past them)
• Not always accessible for some people (Social media)

Question 24

Functions of packaging

Answer 24

To Protect the product
2. To Preserve the product
3. To Promote the product
4. To Store/contain the product
5. To Inform the customer about the product
6. To allow for shelf stacking
7. For easy packing/transportation

Question 25

Properties of materials

Answer 25

Polymers (plastics), foil, carton board, cardboard, potato starch and metals Strength • Durable • Moisture resistant • Good printing surface • Rigid/flexible • Lightweight • Recyclable

Question 26

Packaging and the environment

Answer 26

Designers should chose responsibly sourced paper or board. This means they have replanted a tree for every one chopped. Look out for the FSC logo (The Forest Stewardship Council) who promote companies doing this

Question 27

Over packaging

Answer 27

When small items are packed in large boxes

Question 28

Unnecessary packaging

Answer 28

When some products such as fruit and veg dont need packaging

Question 29

Packaging has a major impact on the environment. Suggest two reasons why designers need to consider the materials they choose to use to package products.

Answer 29

Are the materials sustainable? Can they be recycled?

Question 30

Illustrators

Answer 30

An illustrator is someone who creates artwork to illustrate (represent / visually explain) a theme, topic, narrative or subject

Question 31

Illustration techniques

Answer 31

Pencil • Coloured pencil crayons • Fine liner pens • Marker pens • Pen and ink • Watercolours • Acrylic paints • Oil pastilles • Montage • Printing (block, lino, mono, screen) Some digital techniques: • Vector illustrations • Graphics tablet • Photo manipulation

Question 32

Illustration techniques suitability

Answer 32

A children’s book • A medical journal • An infographic poster • A Technical illustration • A website • A comic book

Question 33

Lino printing

Answer 33

A form of blocked printing that involves carving a personal design like a rubber surface that can be printed from

Question 34

Mono printing

Answer 34

A printer print solely in monochrome -aka: black and white Type of printmaking where the intent is to make unique prints

Question 35

Screen printing

Answer 35

A process where ink is forced through a mesh screen onto a surface

Question 36

Examples of environmental graphics

Answer 36

Exhibitions • Murals • Event and conferences • Museum displays • Special events: • Launch events • Celebrations • Fayres • Retail space

Question 37

What are environmental graphics?

Answer 37

Each have specific considerations that you would need to allow for when designing but both usually require you to work to a specific strict time plan, as the event or exhibition will have an exact date that items are required for

Question 38

Social considerations

Answer 38

As a designer you need to make sure work you create is suitable for the audience and doesn’t cause upset or offence. This includes making sure information, wherever possible, including language is accessible to all

Question 39

Graphic designer

Answer 39

The graphic designer role covers a wide discipline. If you work as a graphic designer projects can range from logo design to websites, to brochures and packaging.

Question 40

Artworker

Answer 40

Artworkers specialise in creating artwork for graphic designers. They prepare print ready work.

Question 41

Creative director

Answer 41

These are the creative leads in an company that oversee a team taking a leading role

Question 42

Advertising art director

Answer 42

Advertising art director is a senior role responsible for overseeing a team. They are creative problem-solvers with good communication and management skills

Question 43

Animator

Answer 43

Animators work in one area and therefore unlike other job roles the work is not as varied. They work creatively and collaboratively to produce moving images

Question 44

Concept artist

Answer 44

Concept artists are extremely creative with excellent imaginations

Question 45

Graphic design agencies

Answer 45

Graphic design agencies are companies with a range of clients that employ staff from the graphic design industry to work for them. The advantages and disadvantages include: you work collaboratively but usually only handle one aspect or role (eg. graphic designer or artworker). You often work for larger clients than if you were self-employed, You don’t have full creative control. You have a regular salary

Question 46

freelance graphic designer

Answer 46

As a freelance graphic designer you are responsible from everything from marketing to designing, project management, artwork and accounts. This means that the role is very varied. Disadvantages are you don’t have a regular salary so you have to be good with money. You must be able to balance money when you are busy and with quieter times. Freelance graphic designers also need to source their own regular work.

Question 47

in-house graphic designer

Answer 47

As an in-house graphic designer you have one style and vision you are designing for. You usually work with style guidelines that have a range of rules you need to work with in order to produce a consistent look and feel for the company and reflect its values. Advantages are there is less pressure to generate new ideas as the style is mostly established. However, the work has less creativity and can sometime be a little repetitive