Competition Flashcards
What are some ways to compete with other businesses
A wider product range. better after sales services. stronger brand image. better product features. higher quality. better design. more enjoyable experience
What is meant by the term branding
A brand is a named products that customers see is being different from other products and that they associate or identify with a company or product can develop a unique brand image that customers associate them with
What ways can a business compete with other businesses
Not only can they compete with price they can also compete over quality and customer service
What does the business do to differentiate from competitors
A business will use a number of criteria to analyse and judge the strengths and weaknesses of its potential competitors in order to improve the product and differentiate it
