Component 1 Recap

Question 1

1. The Tide advert was produced by..
2. This tells us that large conglomerates controlled…

Answer 1

1. Procter & Gamble (P&G).
2. advertising, using repetition and aspirational messaging for brand loyalty.

Question 2

Tide reflect 1950s gender roles because it….

Answer 2

Reinforces housewife stereotype, linking domestic work to female identity and happiness.

Question 3

Super.Human. challenge disability representation by

Answer 3

Showing Paralympians as elite athletes, rejecting the ‘inspirational’ stereotype. Uses intense sound and cinematography.

Question 4

1. Super.Human was produced by….
2. It is significant because it…

Answer 4

1.Channel 4.

2.Promotes diversity and challenges traditional portrayals of disabled people.

Question 5

Hall’s Reception Theory applies to Super.Human. with a

Answer 5

Preferred reading – empowering and inclusive.
+
Oppositional reading – exploitative or reinforcing struggle narratives.

Question 6

Black Panther is owned and distributed by…., This is important because..

Answer 6

1. Disney/Marvel Studios.
2. Shows vertical integration – Disney controls production, distribution, and exhibition for maximum profit.

Question 7

Black Panther reflect Disney’s global dominance by

Answer 7

Using synergy (merchandising, streaming, theme parks and partnership with Lexus) to attract a worldwide audience.

Question 8

I, Daniel Blake is considered an independent film because..

Answer 8

it is a low-budget, publicly funded (BFI, BBC Films), focuses on social justice, not commercial success.

Question 9

1. I, Daniel Blake was funded by..
2. This is important because..

Answer 9

1. BFI and BBC Films.
2. Public funding supports politically charged films that mainstream studios avoid.

Question 10

BFI and BBC Films play a role in UK cinema because…

Answer 10

They fund independent films that focus on British culture and social issues.

Question 11

Black Panther challenges Hollywood’s portrayal of Africa by using

Answer 11

Afrofuturism - (explores the intersection of Black culture, history, and technology through science fiction and fantasy)

to show Africa as advanced, rejecting the ‘poor/primitive’ stereotype.

Question 12

I, Daniel Blake reflect UK austerity because it

Answer 12

Critiques welfare policies, showing hardships for working-class individuals.

Question 13

Black Panther connects to #OscarsSoWhite because

Answer 13

it features a Black cast and crew, including the director himself Ryan Coogler - responding to Hollywood’s lack of representation.

Question 14

I, Daniel Blake promotes political messages by

Answer 14

criticisising the welfare system as overly complicated and unhelpful.

Question 15

The Kiss of the Vampire reflect 1960s feminism because it..

Answer 15

Challenges passive female roles by portraying women as both victims and threats.

Question 16

1. The Times is owned by…
2. The Times’ political alignment is…

Answer 16

1. Rupert Murdoch’s News UK.
2. Centre-right bias reflecting Murdoch’s conservative influence.

Question 17

1. The Mirror is owned by…
2. The political alignment is…

Answer 17

1. Reach plc.
2. Left-wing, appeals to working-class Labour supporters.

Question 18

The Times’ coverage differ from The Mirror’s because..

Answer 18

The Times is formal and analytical;

The Mirror is tabloid-style, focusing on entertainment and celebrity culture.

Question 19

The digital convergence has impacted newspapers because..

Answer 19

The Times uses a paywall for revenue; The Mirror relies on free content and ads.

Question 20

IPSO regulate The Times and The Mirror by..

Answer 20

enforcing the Editors’ Code of Practice, handling complaints, and potentially issuing sanctions.

Question 21

The Times frame political events differently from The Mirror by…

Answer 21

presenting a balanced view;

The Mirror supports Labour and criticises Conservatives.

Question 22

The Mirror use left-wing ideology in its reporting by

Answer 22

Promoting workers’ rights, social welfare, and critiques Conservative policies.

Question 23

Newspapers represent social issues differently based on politics. For example..

Answer 23

Left-wing focuses on inequality; right-wing prioritises economy and security.

Question 24

Audience trust is crucial for newspapers today as..

Answer 24

Readers prefer sources that align with their views, but misinformation has reduced trust.

Question 25

The Brexit coverage differed in The Times vs The Mirror because..

Answer 25

The Times balanced economic concerns; The Mirror criticised Brexit’s impact on workers.

Question 26

What is Hesmondhalgh’s cultural industries theory, and how does it apply to Black Panther?

Answer 26

Industries minimise risk using franchises and star power. Black Panther succeeded due to MCU branding.

Question 27

What is Curran & Seaton’s media ownership theory, and how does it apply to The Times?

Answer 27

Media concentration limits diversity. The Times follows a corporate-driven agenda under Murdoch’s control.

Question 28

How does Livingstone & Lunt’s regulation theory apply to film and newspapers?

Answer 28

Regulation struggles to balance consumer protection and profit, seen in relaxed newspaper rules and online streaming.

Question 29

How does technological convergence impact media ownership?

Answer 29

Allows conglomerates (e.g. Disney) to dominate multiple industries like film, TV, and streaming.

Question 30

Why is context important in media analysis?

Answer 30

Helps explain how media messages are constructed and interpreted differently by audiences.