Concepts

Question 1

What is the primary purpose of qualitative research?

Answer 1

To explore and understand the meaning individuals or groups ascribe to a social or human problem.

Question 2

True or False: Qualitative research typically relies on numerical data and statistical analysis.

Answer 2

False

Question 3

Fill in the blank: Qualitative research often involves methods such as interviews, focus groups, and ________.

Answer 3

observations

Question 4

Which of the following is a characteristic of qualitative research? A) It seeks to quantify data. B) It focuses on depth of understanding. C) It uses random sampling.

Answer 4

B) It focuses on depth of understanding.

Question 5

What type of data does qualitative research primarily collect?

Answer 5

Non-numerical data, such as words, images, or objects.

Question 8

What is the primary focus of qualitative research?

Answer 8

Exploring phenomena through non-numerical data

Question 9

Qualitative research aims to understand which aspects of human experience?

Answer 9

Experiences, behaviors, and social contexts

Question 10

Which perspective does qualitative research emphasize?

Answer 10

Subjectivity, meaning-making, and human perspectives

Question 11

In which fields is qualitative research commonly used?

Answer 11

Business, social sciences, and humanities

Question 12

What type of inquiry does qualitative research involve?

Answer 12

Naturalistic Inquiry

Question 13

What is a holistic perspective in qualitative research?

Answer 13

Looking at the big picture rather than isolated variables

Question 14

What approach does qualitative research typically take?

Answer 14

Inductive Approach

Question 15

What type of analysis focuses on meaning rather than numerical measurement?

Answer 15

Interpretive Analysis

Question 16

What does flexibility in qualitative research design imply?

Answer 16

Research design is emergent and adaptable

Question 17

What is a case study in qualitative research?

Answer 17

In-depth analysis of a single case or multiple cases

Question 18

What method involves studying cultures and communities through immersion?

Answer 18

Ethnography

Question 19

What is phenomenology in qualitative research?

Answer 19

Exploration of lived experiences

Question 20

What is grounded theory?

Answer 20

Development of theories based on data

Question 21

What does narrative research focus on?

Answer 21

Analysis of personal stories and experiences

Question 22

What are structured, semi-structured, or unstructured conversations used for?

Answer 22

Interviews

Question 23

What is the purpose of focus groups in qualitative research?

Answer 23

Group discussions on specific topics

Question 24

What technique involves direct or participant observation of behaviors?

Answer 24

Observation

Question 25

What does document analysis involve?

Answer 25

Review of existing texts, reports, or artifacts

Question 26

What is purposive sampling?

Answer 26

Selecting participants based on relevance to the study

Question 27

What is snowball sampling?

Answer 27

Participants refer others to join the study

Question 28

What does convenience sampling rely on?

Answer 28

Selection based on availability and accessibility

Question 29

What is theoretical sampling guided by?

Answer 29

Emerging theory

Question 30

What is thematic analysis?

Answer 30

Identifying themes and patterns in the data

Question 31

What does content analysis involve?

Answer 31

Systematic categorization of textual data

Question 32

What is discourse analysis?

Answer 32

Examining language use and communication

Question 33

What does narrative analysis focus on?

Answer 33

Analyzing personal stories and lived experiences

Question 34

What is coding in qualitative research?

Answer 34

Organizing data into meaningful units

Question 35

What does credibility in qualitative research ensure?

Answer 35

Findings reflect reality

Question 36

What is transferability in qualitative research?

Answer 36

Applicability of findings to other contexts

Question 37

What does dependability refer to in qualitative research?

Answer 37

Consistency in research processes

Question 38

What is confirmability in qualitative research?

Answer 38

Neutrality and objectivity in findings

Question 39

What is the purpose of informed consent in qualitative research?

Answer 39

Participants must understand the study and agree to participate

Question 40

What does confidentiality in qualitative research protect?

Answer 40

Participants' identities and data

Question 41

What ensures voluntary participation in qualitative research?

Answer 41

Ensuring participants join willingly

Question 42

What is the ethical consideration of avoiding harm in qualitative research?

Answer 42

Ensuring participants are not exposed to risks

Question 43

What is one application of qualitative research in business?

Answer 43

Market Research

Question 44

What does organizational studies explore in qualitative research?

Answer 44

Company culture and leadership dynamics

Question 45

What is brand perception analysis used for?

Answer 45

Examining customer sentiments

Question 46

What does employee experience research investigate?

Answer 46

Workplace engagement and satisfaction