Conformity

Question 1

Explain what is meant by internalisation (3 marks)

Answer 1

• where the behaviour or belief of the majority is accepted by the individual and becomes part of his or her own belief system
• the most permanent form of conformity
• lasts even if the majority is no longer present
• linked to ISI

Question 2

why people change their behaviour to fit in terms of compliance ( 2 marks)

Answer 2

• Compliance refers to behaviour that involves going along with the majority, even if privately their views are not accepted
• wants to fit in and be liked, so will change his behaviour to be like the others but does not change his beliefs.

Question 3

Explain what is meant by compliance (3 marks)

Answer 3

• Compliance is where the individual changes his or her own behaviour to fit in with the group
• may not necessarily agree with the behaviour/belief but they go along with it publicly
• for example, in Asch’s study, many of the naïve participants went along with the wrong answer so as not to look stupid