Conformity Flashcards
Asch’s baseline - total participants
6
Asch’s baseline - total naïve participants
1
What type of experiment was Asch’s line experiment?
lab experiment
Where did Asch’s line experiment take place?
USA
When did Asch’s line experiment take place?
1951
What is a confederate?
research actors in psychology experiments that secretly act along with actual subjects
Asch’s baseline -
What % do naïve subjects conform to the majority?
37%
Asch’s baseline -
What % of naïve subjects conform at least once?
75%
Informational Social Influence -
Why do people conform?
People conform to ISI because they have the desire to be right
Normative Social Influence -
Why do people conform?
People conform to NSI because they want to be liked and be part of a group
Informational Social Influence -
When does it occur?
ISI occurs when a person is unsure of a situation or lacks knowledge (especially if they are under the impression that people in the group are more knowledgeable on a certain subject)
Normative Social Influence -
When does it occur?
NSI occurs when a person wants to avoid the embarrassing situation of disagreeing with the majority
Define Internalisation
When a person genuinely accepts the groups position. This results in a private as well as a public change in behaviour
Define Identification
When a person changes their public behaviour and private beliefs, but only in the presence of the group that they are identifying with. This could be to meet the demands of a social situation or a professional role
Define Compliance
Involves going along with others in public, but not changing private opinions or behaviour
