CONFORMITY [types & explanations]

Question 1

What is conformity?

Answer 1

A change in behaviour or opinions as a result of real or imagined pressure from a person or group

Question 2

What are the 3 types of conformity?

Answer 2

INTERNALISATION
IDENTIFICATION
COMPLIANCE

Question 3

What is internalisation?

Answer 3

When a person genuinely believes a group norm both publicly and privately

Question 4

What is identification?

Answer 4

Conforming to a norm as you value that group - believing it publicly not privately

Question 5

What is compliance?

Answer 5

Changing behaviour to simply fit in with a group or rules - changing those beliefs as soon as you’re away from that group

Question 6

What is normative social influence?

Answer 6

Agreeing with the opinion of the majority to gain social approval - a public process, not private

Question 7

What sort of process is normative social influence?

Answer 7

A public, emotional one

Question 8

What does normative social influence explain?

Answer 8

Identification and compliance

Question 9

What is informational social influence?

Answer 9

Agreeing with the opinion of the majority due to uncertainty and wishing to be ‘correct’ as you believe they are - a public and private process

Question 10

What sort of process is informational social influence?

Answer 10

A public & private, cognitive one

Question 11

What does informational social influence explain?

Answer 11

Internalisation