CONSUMER CHOICE Flashcards

1
Q

consumer make the most of their money
there are several goods and services that has to be chosen becausee of ___

A

budhet constraints

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2
Q

complete satisfaction from a good or service

A

utility

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3
Q

at are the two different approaches in measuring utility?

A
  1. ordinal utility
    individuals can rank the usefulness pf various economic goods
  2. cardinal utility
    quantitive measurement pf satisfaction
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4
Q

unit of measurement of utility

A

utils

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5
Q

sum/total satisfaction that a person can receive from the consumption of a good

A

TOTAL UTILITY TU

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6
Q

additional utility gained from the consumption of one additional goof/service

A

MARGINAL UTILITY

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7
Q

formula for marginal utility?

A

MU= TU2 - TU1/ QT2 - QT2

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8
Q

as the consumption increases marginal utility from each additional unit declines ( marginal utility is decreasing as we increase our consumption)

A

law of diminishing marginal utility

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9
Q

how to explain how a consumer decided?

A

take into consideration budget constraints and overall satisfaction

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10
Q

choice between consumption of goods occur when the marginal utility per peso is the same for both goods

A

utility maximizing rule

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11
Q

what is the formula for marginal utility per price?

A

MU/P= marginal utility/ price of good

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12
Q

what are the three steps in choosing which combinations that will maximize your utility and budget?

A

step 1: get the combination where MU/P of good A = MU/P of good B

step 2: check wether or not these combinations fit within the budget by multiplying the quantity and price of both goods and get their total

step 3: check which combination has the highest total utility

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13
Q

how a consumer makes decisions according to changes in income or price of the product as budget constraints adjust

A

changes in income and price

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14
Q

what are the two types of goods?

A
  1. normal good
    income or budget constraint increases consumption of goodwill increases
    Increase in demand due to increase of income
  2. inferior gopd
    income or budget constraint increases consumption decrease
    When people’s income rises deman for this good drops
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15
Q

what are the 2 effects that can happen if the price of a good suddenly changes

A
  1. substitution effect- finding a substitute for the good
  2. income effect- buying less of the goods
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