Consumer theory, utility maximisation Flashcards
(24 cards)
Bundle of goods
collection of goods and services that a consumer might consume
An axiom
a statement that is taken to be true
Utility function
Gives us the utility of a consumer from the goods consumed (bundle yielding a higher utility level is preferred to another one)
Marginal utility of a given goods
the rate at which total utility changes as the level of consumption of that good rises
Indifference curve
set of all consumption bundles that provide the consumer w the same level of utility
Budget set
bundles of goods that a consumer can buy given the prices and the income
The economists’ concept of rationality
- preferences are complete
> E > B
> E ∼ B
> E < B - preferences are transitive
> G > E
> E > B
> G > B - preferences are continuous
Theorem
consumer preferences are representable by a continuous utility function if they satisfy the previous three axioms
Monotone transformation
- any positive monotone transformation of a UF represents the same preference ranking
Marginal utility of a given good
- depends on the level of consumption of all goods
- monotonicity (MU is positive)
- MU is diminishing in x
Properties of indifference curves
- indifference curves do not intersect (each bundle has a unique utility level which corresponds to a unique indifference curve)
- indifference curve is downward sloping (the more is better)
Marginal rate of substitution (def)
To increase X by one marginal unit, how many marginal units of Y can you sacrifice to maintain the same utility
Marginal rate of substitution
equals the ratio of marginal utilities of these goods
Convexity of preferences
- diminishing MRS decreases when the consumer increases her consumption of X, and decreases her consumption of Y, along the same indifference curve
- implies that indifference curves are convex
Convex preferences (mean)
consumer prefers a mix to any two equally valuable extremes
- if consumer likes both food and clothing, then he prefers some of each to only food or clothing
MRS decreasing in XY
- preferences satisfy diminishing MRS
- preferences are convex
- indifference curves face away from the origin
Optimal choice
consumer chooses the bundle of goods such that
- maximises his utility
- remains within his budget set
Tangency condition
MRS = Px / Py
Balanced budget condition
pxX + pyY = M
Changes in optimal consumption: consumer chooses bundle of goods such that:
- utility is maximised
- remains within his budget set
Changes in optimal consumption: an increase of price changes
- the budget constraint
- the purchasing power of the consumer
Changes in optimal consumption: the change in D can be decomposed in 2 components
the substitution effet
the income effect
The substitution effect
the change in D when the prices are changed but the purchasing power remains constant
The income effect
the change in demand when prices rain constant and purchasing power is changed