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Content Area 3 Flashcards

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1
Q

What are the 5 types of design brief?

A

Commercial
Competition
Collaborative
Open call
Online only

These types categorize design briefs based on their purpose and context.

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2
Q

Define what a client is.

A

is the person who has identified the want for and sometimes provides the design brief.

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3
Q

Why is it important to know your client?

A

designer meets their needs and creates a suitable and appealing product.

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4
Q

Identify the different types of clients you may encounter.

A

Corporate
Independent
Public sector

Examples include large companies, small businesses, and government services.

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5
Q

What is a target market?

A

A target market is the group of people your design is aimed at.

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6
Q

What is a demographic profile?

A

analysis that gathers information about a group to understand their behaviors.

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7
Q

List categories that could be used as part of a target market demographic.

A

Age
Gender
Income
Education
Occupation
Geographic
Religious beliefs
Nationality
Political preference

These categories help define and categorize target audiences.

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8
Q

What is the difference between a Primary target market and a Secondary target market?

A

A Primary target audience has the greatest opportunity to convert into customers, while a Secondary target audience consists of groups that may be interested but are unlikely to be the most valuable customers.

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9
Q

What are moral considerations in design?

A

Moral considerations involve deciding if something could be dangerous or controversial, often related to a specific target market.

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10
Q

Give an example of a social issue in relation to advertising.

A

Promoting unhealthy fast food and high-sugar drinks that could harm public health. They are not breaking the law, but these campaigns are actively encouraging children to damage their teeth and health.

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11
Q

What are cultural considerations in design?

A

Cultural considerations involve being aware of different beliefs and traditions to avoid offending anyone and to create appealing designs. TESCO AD

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12
Q

What should a design brief include?

A

Company profile
Design project overview
Goals and objectives
Target audience
Design requirements
Budget and schedule

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13
Q

What are the 6 R’s of Sustainability?

A
  • Rethink
  • Refuse
  • Reduce
  • Reuse
  • Recycle
  • Repair

These principles help designers make environmentally responsible choices.

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14
Q

What is the role of Google Analytics in identifying target audiences?

A

assisting in understanding audience behaviors and preferences.

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15
Q

What is a brand evangelist?

A

A brand evangelist is a customer who promotes a brand passionately and regularly through various channels.

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16
Q

What are the implications of not protecting intellectual property?

A

Not protecting intellectual property can lead to unauthorized use of a designer’s work, potentially harming their business and reputation.

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17
Q

Name the 4 types of intellectual property.

A

Copyright
Trademark
Patent
Registered Design

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18
Q

What are the 5 types of design brief?

A

Commercial
Competition
Collaborative
Open call
Online only

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19
Q

Name the 4 categories of Intellectual Property.

A

Patent
Copyright
Registered design
Trademark

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20
Q

Why is IP protection important?

A

It allows exclusivity over creations and the right to stop others from marketing similar products.

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21
Q

What does copyright provide?

A

The legal right to control how an author’s material may be used.

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22
Q

What can copyrighting your work prevent?

A

It can prevent others from claiming the work as theirs.

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23
Q

What is a trademark?

A

A distinctive symbol or logo that contains the company name or slogan and cannot be copied.

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24
Q

What does a ‘TM’ mark indicate?

A

It indicates that a trademark has been registered.

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25
What are the implications of not protecting your work?
Loss of exclusivity, financial benefits, and potential damage to brand identity.
26
List 2 reasons why IP is important for protecting a designer’s work.
* Provides exclusivity * Allows financial benefit and recognition
27
What are the 6 contextual factors that may need to be considered when analyzing a design brief?
Company profile Design project overview Goals and objectives Target audience Design requirements Budget and schedule
28
Define market research.
Any set of techniques used to gather information and better understand a company's target market.
29
What are the 4 main ways in which market research can be carried out?
* Surveys * Questionnaires * Focus groups * Customer observation
30
What does competitive research focus on?
Finding and comparing key materials to identify differences between your products and those of competitors.
31
What is a unique selling proposition (USP)?
What makes your product different from competitors.
32
True or False: Design trends are static and do not change.
False
33
What is a collaborative design brief?
A document set up by the client and the design team as an agreement on the scope and expected deliverables of a design project.
34
What is an open call design brief?
Allows the designer to have freedom to experiment with a range of design proposals.
35
Fill in the blank: The design brief is a _________ document between the client and the design team.
collaborative
36
What type of brief includes instructions for participating in a competition?
Competition brief
37
What is the main purpose of market trends in design?
To influence a design brief and help designers stay relevant.
38
What does customer observation involve?
Gathering data on customer behavior and preferences.
39
What is the cost to register a trademark?
£200
40
What is a design brief?
A document providing essential project information to guide designers to meet client requirements.
41
Why is a design brief important?
It ensures the designer understands the project goals, target audience, and constraints.
42
List 6 key elements of a design brief.
Company profile, Project overview, Goals and objectives, Target audience, Design requirements, Budget and schedule.
43
Name the 5 types of graphic design briefs.
Commercial, Collaborative, Competition, Open call, Online only.
44
What is a Commercial design brief?
Created by a designer in consultation with a client to outline deliverables and scope.
45
What is a Collaborative design brief?
A joint agreement between the client and designer on project scope and deliverables.
46
What is a Competition design brief?
Instructions provided to participants entering a design competition.
47
What is an Open call design brief?
Allows designers creative freedom without clear end product defined.
48
What is an Online only design brief?
Posted online for multiple designers to submit proposals; the client chooses the best.
49
What is a client in graphic design?
A person or company who identifies the need and provides the initial brief.
50
Name the 3 types of clients and give an example for each.
Commercial (Nike), Independent (local plumber), Public sector (NHS).
51
What is a target market/audience?
The group of people your design is aimed at.
52
Why is target market research important?
To ensure design work appeals to the correct audience.
53
What is a demographic?
Statistical study of human populations used for marketing.
54
List 5 demographic categories.
Age Gender Income Education Occupation Geographic Religious beliefs Nationality Political preference
55
What is a primary target audience?
The main group expected to become early adopters or brand evangelists.
56
What is a secondary target audience?
Other groups with interest but not the main customer focus.
57
Why must designers consider social, moral, and cultural issues?
To avoid offence and ensure responsible, inclusive design.
58
What are moral considerations in design?
Issues of danger or controversy related to target market, e.g. vaping ads.
59
What are social considerations in design?
Public health or ethical concerns, like promoting sugary foods.
60
What are cultural considerations in design?
Awareness of beliefs/traditions to avoid offence and appeal to audiences.
61
List 3 other contextual factors besides moral, social, cultural.
Political, Economic, Personal.
62
Name the 6 R’s of sustainability.
Rethink, Refuse, Reduce, Reuse, Recycle, Repair.
63
What is the FSC logo?
Indicates responsibly sourced paper/board for sustainable design.
64
What is Intellectual Property (IP)?
Legal rights protecting creators' work.
65
Name the 4 types of IP.
Patent, Copyright, Registered design, Trademark.
66
What does copyright protect?
The rights to control how original material is used. 70 years
67
What does a trademark protect?
Symbols/logos that identify a company.
68
Why is IP important?
It grants exclusivity, recognition, and financial benefit to creators.
69
What is market research?
Techniques used to understand a company's target market.
70
Name 4 ways to carry out market research.
Surveys, Questionnaires, Focus groups, Customer observation.
71
What is competitor research?
Identifying and analyzing competing products to develop unique strategies.
72
Why are design trends important?
They help designers stay current and create relevant, appealing work.
73
Successful design work should?
Fulfil its purpose or function. Deliver on the requests of the project. Communicate a key message or concept effectively. Communicate in a unique, visually exciting and engaging way.
74
Identify any important key elements to a design brief
Company profile Design project overview Goals and objectives Target audience Design requirements Budget and schedule
75
What is a design brief?
A design brief (sometimes called a creative brief) is a document that provides information that designers/design teams need to work closely with, if the work is to be successful and meet the client’s requirements
76
Corporate Client
Large Company
77
Independent Client
works for themselves
78
Public Sector
Part of the economic government services
79
What is a patent?
Legal protection which prevents the design from being copied for up to 20 years
80
Why is it important that you understand who you are designing for?
A good design brief provides information that designers/design teams are able to work closely to, if the work is to be successful and meet the client’s requirements
81
In your own words, WHAT MAKES A good design BRIEF
It is important that a designer fully understands the needs and wants of the customer/user they are designing for so that it will be suitable and appealing
82
Registered design
25 years stop people stealing the shape, pattern, or colour $60
83
Design Trends?
Design trends can be anything from fashion to interior design to toys or technology. Can you think of any design trends from the last few years?
84
Why do graphic designers use target market research?
Graphic designers use Target Market research in order to best understand their audience, and to find out as much as possible as they can about them. They use this research to help them to ensure that their design work/campaign etc will appeal to them.
85
Describe the difference between a Primary and Secondary target market/audience
A primary target audience is the group of customers that a business thinks it has the greatest opportunity to convert. They're the consumers on whom the company is banking to be early adopters, brand evangelists, or repeat customers. Secondary target audiences are other groups of people with common characteristics who may be interested in your products or services but are unlikely to become your most valuable customers.
86
FSC STAND FOR
The Forest Stewardship Council

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