Content Marketing Flashcards
(50 cards)
What is Content Marketing?
A powerful tool that allows you to bring your customers along the journey of what it is that you do and hopefully, convert them.
What are the benefits of Content Marketing?
Grow - grow a community and audience around what it is you trying to sell
Recruit - Recruit people to believe in what you trying to achieve
Increase - improve SEO
Generate - lead generation
Enhance - understanding of your business, your proposition ion the market and affinity with potential customers
What are the qualities of highly effective content?
- Relevant
- Personalised (content that serves a personal purpose and speaks to your audience at that moment in time)
- Educational
- Addresses needs and interests (What problems your content can help solve)
- CTA’s - lets them understand what you trying to sell and starts them on the buyers journey
Demonstrates solution (you have a USP)
What are the 2 content groups?
Topical and Evergreen
What are the 3 steps to creating topical content?
1 - Choose general themes or events relevant to your audience
2 - consider what you are trying to achieve
3 - adequate resources
What are 4 benefits of Evergreen content?
- Is relevant and valuable over a long period of time
- Can drive more traffic and leads over the lifespan
- Can be repurposed into different formats
- Yield greater ROI
How do you create evergreen content?
- Choose timeless topic
- Promote on Social media
- Repurpose at a later date
What are the 5 stages of the buyers journey?
Awareness Interest Consideration Conversion Retention
What content aligns to Awareness stage?
Exciting imagery, short form video, Social ads and gifs, adverts, templates and banner ads
What content aligns to Interest phase?
Blogs Long form video white papers podcasts ebooks infographics
What content aligns to Consideration phase?
Carousels Case Studies Webinars FAQ Testimonials Newsletters Facebook Messenger Social Display Advertsising
What content aligns to Conversion phase?
Retargeting Imagery Carousels Social Dispaly Canvas Cards
What content aligns to Retention phase?
Remind people why they bought using Imagery Rewards Reviews Discounts
What is Community management in context of Content Marketing?
Stage that comes after content is published
How can Community Management help you?
- Manage customer, product or service issues
- Gain valuable insight and feedback
- Turn customers into loyal fans
- Network with others
- Drive repeat sales
What is a content marketing strategy?
An ever evolving plan that detrmines the type of content you pushing out and how they aligned to your business goals, who content is for and what formats you will use
What are the 6 phases of a content marketing strategy?
- Research
- Plan
- Create and Curate
- Publish
- Measure
- Strategise
In reserach phase of content marketing, you are looking at intended audience and finding out as much about them as possible, where they live, what they react to. What activities are used to gain these insights?
Social listening
Competitor audits
Audience segmentation
platform research
What do you do in planning phase of a Content marketing strategy?
Align your busines objectives and targets with your content needs and what resources will be reuired
What are the three benefits of Social listening?
1 Identify opportunities
2 Spot potential risks
3 Understand brand position
Why is Content Marketing competitor analysis important?
A beneficial way to understand what audiences are interacting with
What are benefits of Competitor analysis?
- Spot content gaps (Gaps your competitors aren’t filling)
- Identify innovations
- Define content
Avoid content clashes
When compiling competitor analysis, what are the key things to look for?
- What platforms they using
- What feedback they’re getting
- Has it helped boost SEO rankings
How do you assess performance and spot opportunities with your content marketing efforts?
Conduct Audits by:
- Review content performance
- Set rolling objectives
- Implement key learnings
- Improve & optimise
